Let The Sun Shine In: An Interview with the Founders of Dôen
Our exclusive makeup set with DÔEN was born out of mutual admiration and a shared love ...
Say Hello to Healthy Skin with RMS Beauty's Kind To Biome Certified Primer
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RMS Beauty's ReEvolve Radiance Locking Primer is now officially certified as "Kind to...
Just One Day? We’re Celebrating International Women’s Day 365 Days A Year.
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March 8th is always a meaningful day for all of us at RMS Beauty because it’s Interna...
Brow Pencil vs. Brow Pomade: How To Choose
Eyebrow trends are hard to follow. If you lived through the sparse brow trend of the ‘9...
Brow Pencil vs. Powder: The Ultimate Comparison
Your eyebrows help frame your face and give definition to your entire look, but using t...
Gifts for Makeup Lovers: The 15 Best Gifts for the Makeup Lover In Your Life
You know the person: always the first to wear the trendiest color of the season. They p...
Christmas Makeup Looks: The Coolest Holiday Looks To Try This Year
Who doesn’t love the holidays? As soon as we get the first sip of pumpkin spice, we’re ...
How To Blend Contour Makeup: Tips and Tools
Contouring is a favorite go-to for professional makeup artists for sculpting cheekbones...
How To Apply Cream Bronzer: 5 Unique Ideas
It’s winter, and skin usually behaves differently than it does in the summer. Drier, co...
Brontouring 101, RMS style
Brontouring—it’s contouring’s soft, sunkissed sister. When contouring, a dark, cool sha...
Bronzer vs. Contour: How Should You Use Them?
At RMS Beauty, we love a good makeup tutorial, but we also understand that the first fe...
What Is Contour Makeup?
To contour or not to contour: that might be your question, especially if you’ve seen en...
Step by Step Guide on How To Apply Liquid Foundation
Foundation can go one of two ways: expertly applied or woefully wrong.Â
A tool that can...
Powder vs. Liquid Foundation: Which One Is Better?
Cream, liquid, powder, and gel foundations are all ways you can apply makeup coverage t...
Liquid vs. Cream Foundation: Choosing the Best for Your Skin Type
Nothing is worse than applying your foundation in the morning only to have it slide off...
Cream vs. Powder Blush: Pros, Cons & More
Can’t decide whether cream blush or powder blush is best for you? That’s understandable...
Rose-Marie’s Fall Routine
Can her signature look get any cooler?
Rose Marie Swift’s signature red lip isn’t goin...
Here’s The Tea on Our Vitamin E
Always from sunflowers. Never any GMOs.
Vitamin E is kind of a skincare superpower. It...
Mascara vs. Eyeliner: Which Should You Choose?
Even the most seasoned professionals can get it wrong when choosing eye makeup products...
Four Steps on How To Apply Bronzer Like a Pro
Everyone wants a sunkissed look, especially in the warmer summer months. What we don’t ...
How To Clean a Makeup Sponge in 2022
You use it faithfully every day, but when was the last time you actually cleaned your f...
Five Tips on How To Get Mascara Out of Clothes
If it’s going to happen, it’s going to happen when you have on a crisp, white shirt, ar...
How To Find Your ReEvolve Foundation Shade
Meet The Foundation That Does It All—And Find Your Perfect Match.
Four years in the mak...
How To Choose Concealer Shade in 2022
It’s 2022 — if you’re still using the concealer you wore ten years ago, it’s time for a...
The RMS Rules: What Clean Beauty Means To Us
In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.
A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.
Different Types of Blush and How To Apply It
Most of us start wearing blush in our teens, but learning how to wear blush properly ca...
Seven Types of Foundation Makeup
It’s the makeup product we’ve been using for decades, along with lipgloss and mascara. ...
Organic Skincare Products for Your Self-Care Routine
Trying to navigate the organic, cruelty-free skincare world can be a challenge. For sta...
Different Types of Lipstick & When To Use Them
Who doesn’t love a great, new lippy? From balms to glosses, stains to sticks, we are ob...
How Many Types of Makeup Brushes Are There?
You can watch all the real techniques for makeup application on YouTube, but if you don...
Types of Makeup Powder and When To Use Them
We’ve come a long way from the compact and puff. Powder-formulated makeup has evolved s...
Setting Powder vs. Finishing Powder: What's the Difference?
You wanted a powder to help your makeup look polished, but you ended up with a cake-lik...
Long-Lasting Makeup: Tips, Tricks, & More!
Ever wonder why you spend twenty minutes applying your makeup only to have it slide off...
Pink Blush Color Do's, Don’t’s, and More!
Remember your very first experience with blush? It was probably with a powdered produc...
How To Glow Up: Tips, Tricks, And New Ideas
At some point, we all feel it-the need for a change. Life is intense, and even though ...
How To Pick the Right Blush Color In 2022
When you find a cheek color that you love, it can be hard to try something new. Howeve...