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How To Find Your ReEvolve Foundation Shade

How To Find Your ReEvolve Foundation Shade

Meet The Foundation That Does It All—And Find Your Perfect Match. Four years in the mak...
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How To Choose Concealer Shade in 2022

How To Choose Concealer Shade in 2022

It’s 2022 — if you’re still using the concealer you wore ten years ago, it’s time for a...
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The RMS Rules: What Clean Beauty Means To Us

The RMS Rules: What Clean Beauty Means To Us

In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.


A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.

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Different Types of Blush and How To Apply It

Different Types of Blush and How To Apply It

Most of us start wearing blush in our teens, but learning how to wear blush properly ca...
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Seven Types of Foundation Makeup

Seven Types of Foundation Makeup

It’s the makeup product we’ve been using for decades, along with lipgloss and mascara. ...
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Organic Skincare Products for Your Self-Care Routine

Organic Skincare Products for Your Self-Care Routine

Trying to navigate the organic, cruelty-free skincare world can be a challenge. For sta...
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Different Types of Lipstick & When To Use Them

Different Types of Lipstick & When To Use Them

Who doesn’t love a great, new lippy? From balms to glosses, stains to sticks, we are ob...
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How Many Types of Makeup Brushes Are There?

How Many Types of Makeup Brushes Are There?

You can watch all the real techniques for makeup application on YouTube, but if you don...
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Types of Makeup Powder and When To Use Them

Types of Makeup Powder and When To Use Them

We’ve come a long way from the compact and puff. Powder-formulated makeup has evolved s...
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Setting Powder vs. Finishing Powder: What's the Difference?

Setting Powder vs. Finishing Powder: What's the Difference?

You wanted a powder to help your makeup look polished, but you ended up with a cake-lik...
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Long-Lasting Makeup: Tips, Tricks, & More!

Long-Lasting Makeup: Tips, Tricks, & More!

Ever wonder why you spend twenty minutes applying your makeup only to have it slide off...
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Pink Blush Color Do's, Don’t’s, and More!

Pink Blush Color Do's, Don’t’s, and More!

Remember your very first experience with blush? It was probably with a powdered produc...
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How To Glow Up: Tips, Tricks, And New Ideas

How To Glow Up: Tips, Tricks, And New Ideas

At some point, we all feel it-the need for a change. Life is intense, and even though ...
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How To Pick the Right Blush Color In 2022

How To Pick the Right Blush Color In 2022

When you find a cheek color that you love, it can be hard to try something new. Howeve...
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What Is Combination Skin?

What Is Combination Skin?

Having skin that doesn’t seem to play by the rules can be frustrating, especially if y...
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Dull Skin: Signs, Causes, Solutions, & More!

Dull Skin: Signs, Causes, Solutions, & More!

Everyone wants skin that looks healthy, but many of us aren’t necessarily taking steps...
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Smile Lines: How To Make Them Go Away

Smile Lines: How To Make Them Go Away

Spending precious minutes in front of the mirror obsessing over the tiny creases and f...
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Foundation Brushes That Make the Job Easy

Foundation Brushes That Make the Job Easy

You don’t have to be a makeup artist to properly apply your foundation. If you struggl...
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Beauty Sponge Application Tips For Beginners

Beauty Sponge Application Tips For Beginners

Everyone you know is using a beauty blender, but you’re late to the party. It’s okay. ...
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Concealer vs. Foundation: What's the Difference?

Concealer vs. Foundation: What's the Difference?

Both foundation and concealer help perfect our skin tone, cover blemishes, and create a...
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Cream Eyeshadow Looks That Absolutely Slay

Cream Eyeshadow Looks That Absolutely Slay

Let’s face it; eyeshadow can be hard to apply properly. Even after watching countless t...
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Neutral Skin Tone Dos & Don'ts

Neutral Skin Tone Dos & Don'ts

Discovering you have a neutral skin tone can be exciting. No other skin tone has quite ...
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Lipstick vs. Lip Gloss: Which Is Better?

Lipstick vs. Lip Gloss: Which Is Better?

It’s a classic debate that probably won’t be completely settled by the time you finish ...
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How To Make Lip Gloss Last Longer in 2022

How To Make Lip Gloss Last Longer in 2022

You know it, you love it, but why oh why can’t your favorite lip gloss last longer than...
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Face Brushes: A Makeup Artist's Go-To Tool

Face Brushes: A Makeup Artist's Go-To Tool

Ask any makeup artist and they’ll tell you: the right tools make all the difference. Yo...
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Black Eyeshadow Looks For Different Skin Tones

Black Eyeshadow Looks For Different Skin Tones

The most dramatic eyes create depth, draw attention to the eye, and look flattering, ev...
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Trinny London vs. RMS Beauty: Key Differences

Trinny London vs. RMS Beauty: Key Differences

The manufacture of color cosmetics is a multi-billion dollar global industry that inclu...
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Olive Skin: The Right Looks For Your Tone

Olive Skin: The Right Looks For Your Tone

Finding the perfect shades of foundation and most complementary eye and lip colors reli...
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Brow Pencil: How This One Tool Makes All the Difference

Brow Pencil: How This One Tool Makes All the Difference

Nothing can pull together a finished face more than a well-kept brow. Likewise, an unke...
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Eye Makeup Products That Are Essential

Eye Makeup Products That Are Essential

Creating the perfect eye is key to creating a flawlessly finished face. Get it right, a...
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Tinted Moisturizer: Why Do You Need One?

Tinted Moisturizer: Why Do You Need One?

A true minimalist already has a tinted moisturizer they love, but if you’re more of an ...
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Eyelash Curlers: How To Use Them the Right Way

Eyelash Curlers: How To Use Them the Right Way

It’s no secret, we’re obsessed with lashes. The lash extension industry is worth over $...
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Makeup Sponge: What Are They and What Are They Used For?

Makeup Sponge: What Are They and What Are They Used For?

If you grew up applying your foundation with little foam wedges, the idea of a makeup s...
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Eyebrow Powder: A How-To Guide For Beginners

Eyebrow Powder: A How-To Guide For Beginners

Eyebrows are tricky. Perfect them, and you’ll look like you could grace magazine covers...
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Best Body Oil For Achieving Radiant Skin

Best Body Oil For Achieving Radiant Skin

Want skin that literally radiates from within? You need body oil. Unlike lotion, body o...
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Lip Shades For Every Look and Skin Tone

Lip Shades For Every Look and Skin Tone

Ever feel like the lip colors that look amazing on your friends are absolutely atrociou...
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