Rose-Marie Swift: The Originator Of Performance-First Clean Beauty
After battling with her own health issues and skin irritations as a result of the chemicals found in cosmetics at the time, master makeup artist Rose-Marie Swift was the first in the industry to set a high standard for performance and better ingredient choices in makeup and skincare. Her passion for truth in beauty inspired her to create her own products and launch RMS in 2009.
Ingredient Innovators Who Put Wellness First
As an artist-led brand that puts health and safety first, we are constantly inspired to maximize performance, while creating our own clean standards. Why? The United States currently bans only 30 ingredients from personal care products. At RMS, there are currently over 2,700 ingredients that we do not use.
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Products that include Candelilla Wax
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Products that include Castor Seed Oil
Why We Love It
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Products that include Ethically Sourced Mica
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Products that include Organic Cocoa Seed Butter
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Products that include Organic Jojoba Oil
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Why We Love It
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Products that include Organic Raw Coconut Oil
How We Source It
Why We Love It
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Products that include Organic Shea Butter
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How We Source It
Why We Love It
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How We Source It
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Products that include Silica
Why We Love It
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Products that include Sunflower Seed Oil
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How We Source It
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Products that include Vegetable Squalane
How We Source It
Why We Love It
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Products that include Vitamin E
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How We Source It
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Products that include Wildcrafted Buriti Oil
YES TO CLEAN. NO TO THESE.
Here's what you will never find in our products. We are free of...
GMOs
Nanos
Parabens
Pthalates
Sulfates
GROUNDBREAKING NEW FORMULAS
Science-backed, future-forward–and you’ll find them in our best-sellers.
GLOWPLEX™
A complex of natural peptides including Quinoa Seed Extract, Niacinamide, and Pea Extract boosts radiance and brightens skin tone.
TIGHTENYL™
A natural retinol alternative, this cutting-edge skin-loving clean ingredient is derived from biotechnology research to firm, tone, and smooth skin.
GEL2POWDER
This sugar-derived wet powder technology creates a lightweight, bouncy texture that glides on smooth and provides long-lasting multi-dimensional color.