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Best mascara out there
"I have extremely sensitive eyes, any flaking immediately irritates my eyes and I have to remove my eye makeup. I have not had this one single time using this. It makes my lashes look amazing without looking fake."
RMS, IRL
Watch our clean beauty in action.
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What it is
A clean, smudge-free volumizing mascara designed for bold, lifted lashes. -
What it does
Delivers 12 hours of full lift and volume while nourishing lashes through the clean, peptide-powered volumizing mascara formula. -
What makes it special
Our peptide-powered volumizing mascara strengthens and thickens lashes with a tri-locking system for dramatic, smudge-free wear.
Lift, Lengthen, Nourish, and Go
SKIN-LOVING CLEAN INGREDIENTS
Tri-Locking System
Naturally derived candelilla wax, carnauba wax, and non-gmo corn starch wraps around the lashes to deliver smudge-free, clump-free, and flake-free wear.
White Tea Leaf Extract
Originating from the camellia sinensis plant, this detoxifying and potent antioxidant helps to protect against free radicals.
Pro Peptide
Helps to strengthen, redensify, and nourish for healthier-looking, fortified lashes.
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Consumer Claim Results
Clean Beauty You Can Trust:
96%
Agree it adds lift to lashes*
93%
Agree lashes look lengthened*
93%
Agree it instantly adds dramatic volume to lashes*
90%
Agree it makes lash line look fuller*
*Results observed in a 7 day consumer study on 33 individuals
Your Questions, Answered
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Overall rating: 4.4328446 / 5 from 1705 reviews.
AI Generated Review Summary
Straight Up™ Volumizing Peptide Mascara is praised for its clean, nourishing ingredients, easy application, and long-lasting effect. Customers appreciate its ability to enhance lash volume and length without clumping or flaking, and it provides a natural look with a deep black color that stays on without smudging.
Summary topics
- Ingredients: 4%
- Application: 5%
- Eye Comfort: 9%
- Lash Enhancement: 17%
- Formula: 5%
Review topics: ["shade","color","ingredients","fit","circles","irritation","length","marks","size","thickness","coverage","primer","results","fragrance","eyes","scent","weight","volume","skin","problem","residue","quality","appearance","curl","feels","amount","texture","flaking","look","face"].
Review highlights
- "Great thick brush, deep black color, no clumping, no weird smell and no smudge marks." —
- "Love the mascara: great coverage, no clumping, washes off easily and cleanly, no smudging or flaking all day." —
- "I absolutely love the clean ingredients, plus it makes my lashes look fantastic." —
Reviews
Great Volumizing Mascara!
"I love this mascara!I got the travel size but I am going to get the larger size because I am so pleased with it. The application is really nice. No clumping and my lashes look good. I am a senior lady so I am very happy to find a mascara that gives my lashes the great volume this on e does. I highly recommend this mascara!"
Stunning!
"Literally the best mascara I have ever used. I have super sensitive eyes an can't use just any mascara. This brand is literally fantastic. Just how it preforms, lengthens, also gives volume, you can add layers with no clumps. Like its just perfection. An how it feels after its dry! Its so soft feeling like feels gentle on the eyelashes."
Second tube still not good
"Update to my first review. I bought two tubes of this mascara, hoping and expecting the quality that I saw others users experience. The mascara coats the brush in a gloopy mess. When I put it on my lashes. It seems to get everywhere and smudge. My eyelashes don’t separate well and they get all spider-leg and clumped together. When I feel my lashes, they feel wet/soft and sticky. I’m not sure if I just got two back to back bad products or this product just lens itself to goopy sticky clumpy lashes. @rms customer service?"
Love it so much!
"I cannot brag on this mascara enough. Literally this is my second tube. Its everything an more. Lengthens, volumizing, like its stunning. Makes my lashes feel amazing. I've never had a mascara feel good while on!"
Mehh Mascara
"This mascara gets everywhere! They need to get it in a new tube because you try to twist it closed and more product just seeps out. The mascara is just okay-doesn’t seem to keep my lashes curled after application."
This is the one!
"I’ve been using this for a while now. I’ve had a problem with under eye smudges and clumping. I finally gave up on using mascara on my bottom lashes. Still had smudges. Rms came out with this mascara and I’ve not tried another one since. It also lengthens decently without little bits falling off everywhere."
Feels natural
"My favorite mascara ever. It never irritates my eyes or feels to “crusty” like some of the cheaper brands. I have naturally curled lashes, so I don’t typically have an issue with smudging, but I will say that this doesn’t clump and I love that!"
Love the products
"I’m extremely allergic to many ingredients in makeup and this is one of the few mascaras that I can use. I have many products from RMS and they are all very good and kind to people who have allergies, which is an important factor in my purchases."
At first I was skeptical
"At first I was skeptical about the thick brush. Then I scheduled a make up appointment with Donna, who is fabulous and she gave me a quick lesson on how to apply this mascara properly. Since then I have fallen in love with it and I think I’m on my fourth tube give it a try."
Q&A
- Hi! Does the mascara contains pork-derived ingredient? Your transparency is very appreciated.
- Hi! Thank you for reaching out to us with your concerns. We would be vegan except we do use small amounts of certified organic beeswax, which we procure from sustainable sources in the mountains in South America, where the bees are far away from city pollution, pesticides, insecticides, herbicides and fungicides, and neonicotinoids (the type of pesticides used in conventional mono-farming that has been directly linked to bee population decline.) We only use beeswax that conscientiously harvested, using practices that keep the bees completely safe from all possible harm. So while beeswax is not considered vegan, we invite you to compare our ingredient sourcing to the “vegan” palm oil so many other cosmetics manufacturers use—the production of which is destroying wildlife habitats and decreasing in the world’s orangutan population every day. Rest assured, we work exclusively with sustainable beekeepers, whose mission is to care for and nourish their bees while gently harvesting some of their by-products. Our beekeeper partners treat these special creatures with honor and respect, protecting them the way principled beekeepers have done for thousands of years.
- I have yet to find a mascara that doesn't make my eyes tear and therefore my nose to run! Will this mascara be different? (I hope so!)
- Hi! Our Mascara is packed with powerful clean ingredients with pro peptide that helps strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear.
- Does the mascara contain gluten? Thank you, Linda
- Hi! Linda our Straight Up™ Volumizing Peptide Mascara is Gluten free,
- Does it come off easily?
- Yes! The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using the rms beauty ultimate makeup remover wipes to easily remove mascara. Gently wipe face with unfolded towelette, and remove all traces of even the thickest eye makeup. Follow with your normal facial cleanser. We also recommend using with our raw coconut cream which can be used as a makeup remover or cleanser. Apply a minimal amount of product to the face and work gently into the skin and lashes. Remove with water and a soft cloth.
- How do you remove the mascara? Special eye product or just soap & water?
- Hi there! We recommend our raw coconut cream to help melt off makeup and remove mascara easily!