very pigmented and color is beautiful. I got the classic RMS red, love it!

I’m very happy with this lipstick. I love how it goes on smoothly and it doesn’t dry out my lips at all. Will definitely buy again!

I am a retired NYC based makeup artist. I had a successful career, and met Ms. Swift previously. She was always one of the best in an industry filled with talent. I really respect the work and ethics it took her to create a line this exquisite. It is much more difficult than the public could imagine. I, too, have been transitioning to cosmetics with the healthiest, purest ingredients. I now own about 8 shades of this lipstick. I have thin lips and need something that feels good, has excellent pigment (that just means you can wear a light layer or thick layer and it will last equally long and give you the color you see in the tube) I can even forgo lip liner because the lipstick is so good that it does not bleed and gives good definition. I personally also like the smaller lipstick “head”. The top of the bullet makes it easy to apply at edges of my lipline without using a brush or liner. Genuis. And finally, I HATE any lipstick that gives off a scent and this does not. Colors are lovely and chic.

I have pigmented lips naturally that are purple’ish.
The undertone of blue is there and I can easily add a lipliner in plum
After applying lip color to enhance the shade darker.
It’s a great color that is matte and you never need to prim lips or add concealer to get color pay off.
Very happy with purchase!
Plan to get temptation next and I bet will mix wonderfully with it for a pop..

I got the Magic Hour lipstick and I am in love with it!