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Watch our clean beauty in action.
Naturally derived candelilla wax, carnauba wax, and non-GMO corn starch wraps around the lashes to deliver smudge-free, clump-free, and flake-free wear.
Originating from the Camellia Sinensis plant, this detoxifying and potent antioxidant helps to protect against free radicals.
Helps to strengthen, redensify, and nourish for healthier-looking, fortified lashes.
Step into the artist chair from the comfort of your home with our personalized product recommendations.
Overall rating: 4.434389 / 5 from 1768 reviews.
Straight Up™ Volumizing Peptide Mascara is praised for its clean, nourishing ingredients, easy application, and long-lasting effect. Customers appreciate its ability to enhance lash volume and length without clumping or flaking, and it provides a natural look with a deep black color that stays on without smudging.
Review topics: [volume, size, fragrance, fit, irritation, color, weight, problem, quality, skin, results, scent, feels, packaging, design, works, texture, ingredients, look, price, eyes, formula, coverage, difference, length, beauty, consistency, shipping, shade, face].
"I am very particular about mascara. I wear glasses and want something that will shine through. The Peptide mascara is so volumizing. Its absolute quality! It give me the perfect amount of length and volume. I do wish it came in other colors, especially brown."
"“I bought this mascara because I didn’t want something with a very strong hold for everyday use. I wanted a mascara that felt light on my lashes and was easy to remove in the evening. It definitely delivers on that. It feels very light, comes off incredibly easily compared to any other mascara I’ve used, and I don’t lose any lashes while removing it, which I really appreciate. The formula can transfer a little onto my upper eyelids during application if I’m not careful, but I’ve already found a way of applying it carefully that works well for me. I wouldn’t say it adds a lot of volume, and the definition is fairly natural, but overall I’m very happy with it because it feels so gentle on my lashes. For an everyday mascara that is easy to wear and remove, it’s exactly what I was looking for. ”"
"This is the only mascara i’ve found that doesn’t irritate my eyes. All others i’ve tried, i’ll forget I’m even wearing any & i’ll start rubbing my itchy eyes. Not only does it lengthen & volumize my lashes, but after a couple of minutes, my lashes are lifted, as if i’d used an eyelash curler."
"I absolutely love the dramatic results this mascara gives. Makes my lashes look so voluminous and so long. No smudging or flaking on my oily skin and last until I remove it after 12-16 hours of wear. I love the pine cone brush."
"I really love this. I tried Rose-Maries tips, but I've never been great at curling my lashes. I have a tip for you. I use a lash brush before and after each application. It detangles your lashes. One day I accepted forgot to curly one side but still did 2 coats I liked the non-curled 1 better. I'm not sure if it's the brushing or the mascara, but the ends of my lashes are very feathery and light. Didn't flake nor lose volume."
"Amazing formula. I have MCAS which makes me sensative and I often react to mascara with burning and redness. I have not reacted to this mascara at all. I love how the formula sits on my lashes and my eyes look stunning. Its a little messy in the travel size tube but otherwise amazing."
"So far so good👍The mascara lengthens and makes tour lashes look great! No smudging on my eyelids as the day went on! 😄"
"I love the way this mascara goes on and also how it’s buildable. It’s thick and covers lashes great! It lasts all day with no flaking. Great staying power!"
"This is a great mascara! It really does what it says, doesn't flake, your lashes stay flexible and not dry, it's great for volume and length. I'm only using this going forward."
"I really liked the mascara formula but the brush is too big for my hooded eyes and makes a mess on my lids when applying. Had to use a smaller bristled brush. I would repurchase if they come out with a different brush wand"
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