what it is
what it does
Defining: Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye
How To ApplyApply to clean lashes daily. Remove easily with rms beauty raw coconut cream. Please note: For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.
IngredientsDefining: Water (Aqua), *Cera Alba (Beeswax), Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Dehydroacetic Acid, Xanthan Gum, Cellulose, Sodium Hydroxide, Hydrogenated Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene, Parfum (Natural Fragrance). May Contain [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499)
Volumizing: Water (Aqua), *Cera Alba (Beeswax), Iron Oxides (CI 77499), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)
Volumizing formula contains gluten.
Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification. To learn more about our position on certifications please see our FAQ page.
I like the mascara as I know what is in it. It does not irritate my eyes.
It does dry out though.
I was looking for a mascara product that does not irritate my dry eye condition that I have suffered with since age 17. The recent news about toxic ingredients in cosmetics prompted me to look outside of Macy's and other retailers for cosmetics with better ingredients. Mascara and powdered eye shadows are the number one contributing factor to dry eye conditions. This mascara gets 5 stars because it does not flake and does not crust and dry on nor clog pore openings of tender skin and mucosa nearest the eye lashes. I hope this company maintains the use of quality ingredients as the products become more popularly known.
Best mascara on the market - worry free, efficient and great. I’ve been using it for years and wouldn’t trade it for anything. Thanks RMS for creating something wholesome and good for people out there.
In all honesty I love many of rms products, but the mascara is not my favorite. I do like it, but for me I don't feel that it gives much volume to my lashes. As far as 'green' brands of make-up for mascara I prefer Pacifica. I would most likely not purchase it again.
This mascara is nice because it’s natural, but it just makes my eyelashes slightly darker and doesn’t do much more. Mineral Fusion mascara is a lot more effective at making eyelashes look longer and thicker. I love all other RMS products though!