the original volumizing mascara

mascara, natural, volumizing

Regular price
$ 28.00
Sale price

the original volumizing mascara

mascara, natural, volumizing

Regular price
$ 28.00
Sale price
Quantity must be 1 or more
7ml/.23 fl oz

What it is

Our original rms beauty clean lash formula for long-lasting intense fullness.

What makes it special

Shade Descriptions

Living Ingredients

How To Apply

Apply to clean lashes daily. Wiggle at the base of lash to volumize. Remove easily with RMS Beauty Ultimate Makeup Remover Wipes or Raw Coconut Cream (sold separately).


Volumizing: Water (Aqua), *Cera Alba (Beeswax), Iron Oxides (CI 77499), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)


Volumizing formula contains gluten.

Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification. To learn more about our position on certifications please see our FAQ page.
Non-GMO, non-nano, soy free, cruelty-free, defining mascara is gluten free.

Customer Reviews

Based on 292 reviews
Age: 31-40
Skin Tone: Light
Skin Type: Normal
Eye Color: Green
Hair Color: Brunette

It’s very natural looking but Im ok with it. Great as a regular mascara for daily wear.

elisha reverby
Age: 41-50
Skin Tone: Tan
Skin Type: Normal
Eye Color: Brown
Hair Color: Brunette

for years I have been using 100% Pure mascara which I do love but I was placing an RMS order and needed a new mascara so thought to give theirs a try AND because I could order a travel size before investing in the larger more expensive one, it was an easy decision. I am so glad that I did. I LOVE this mascara. It reminds me of old school Voluminous that I used to wear waaaaaaaay back in the day BUT obviously it's cleaner and healthier for the eyes. This mascara thickens and creates a lush 1990's lash - y'all know what I mean - and does not flake! the only constructive criticism I would offer Rose Marie is to come out with a tube that has a narrower opening to pull off more of the mascara from the brush. Sometimes it is too much and with a brand like voluminous, I'm happy to wipe excess off with a tissue but with this gorgeous and thoughtful product, I do not want to waste an ounce of it. BRAVA!

Andrea Maia
Age: 41-50
Skin Tone: Light
Skin Type: Combination
Eye Color: Brown
Hair Color: Brunette

I am a great fan of RMS products and use them daily but this mascara is not my favorite product. I usually keep my make up at minimum level to attend to Zoom calls and mascara is one item that makes a difference and in this case I need to use another one on top of RMS as I like volume and this straightens my short lashes and does not provide me the result that I want. Maybe I will try the new one but not buying this one again.

Barbara Singleton
Age: 71+
Skin Tone: Light
Skin Type: Dry
Eye Color: Blue
Hair Color: Gray
Just what I need.

Like this mascara a lot. I don’t wear much makeup and it’s subtle. It miraculously doesn’t smudge. I have deep set eyes,

Julie S
Age: 51-60
Skin Tone: Light
Love this product

I've been using RMS Volumizing Mascara for a couple of years now. I'm a contact lens wearer and this is the first mascara I've used that doesn't irritate my eyes. The first few times it's applied it can seem a little thin. However, after a few applications, it seems to thicken up and makes lashes look great.