What it is
What makes it special
Defining: Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye
How To ApplyApply to clean lashes daily. Remove easily with rms beauty raw coconut cream. Please note: For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.
IngredientsDefining: Water (Aqua), *Cera Alba (Beeswax), Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Dehydroacetic Acid, Xanthan Gum, Cellulose, Sodium Hydroxide, Hydrogenated Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene, Parfum (Natural Fragrance). May Contain [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499) Volumizing: Water (Aqua), *Cera Alba (Beeswax), Iron Oxides (CI 77499), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)
Volumizing formula contains gluten.
Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification. To learn more about our position on certifications please see our FAQ page.
Non-GMO, non-nano, soy free, cruelty-free, defining mascara is gluten free.
Customer ReviewsWrite a review
Gives a lift, length and thickness without being cakey. Gives me bright eyes for a fresh minimalist look. Sometimes all you need is mascara. This will be one of my make-up staples.
I hesitated to buy this mascara (defining) because there were quite a few reviews saying it clumps so easily. I bought it anyway on Black Friday and I'm not disappointed! My lashes are already kinda long but light so the defining brush really helps them pop. As for the clumping, the formula has natural ingredients that can harden depending on the temperature, so I stick the tube in my cleavage when I begin applying makeup and by the time I need it the mascara is soft and applies easily. I lasts well throughout the day without any flaking. Great product!
Sadly the mascara isn’t working for me at all! It is very clumpy and hard to apply!
Great mascara, but it crumbles. I get little flecks in my under eye area throughout the day and only makes the natural undereye look darker. Still going to use the mascara, just not so great at holding up throughout the day.
The packaging is lovely and the mascara works well. The brush/applicator is pretty small though, so it doesn't cover as well as I would like but I still like it!