the original volumizing mascara

mascara , natural , volumizing

Regular price
$ 14.00 
Sale price
$ 28.00  Sale

the original volumizing mascara

mascara , natural , volumizing

Regular price
$ 14.00 
Sale price
$ 28.00  Sale
Quantity must be 1 or more
7ml/.23 fl oz

What it is

Our original rms beauty clean lash formula for long-lasting intense fullness.

What makes it special

Shade Descriptions

Living Ingredients

How To Apply

Apply to clean lashes daily. Wiggle at the base of lash to volumize. Remove easily with RMS Beauty Ultimate Makeup Remover Wipes or Raw Coconut Cream (sold separately).

Ingredients

Volumizing: Water (Aqua), *Cera Alba (Beeswax), Iron Oxides (CI 77499), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)

*CERTIFIED ORGANIC

Volumizing formula contains gluten.

Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification. To learn more about our position on certifications please see our FAQ page.
Non-GMO, non-nano, soy free, cruelty-free, defining mascara is gluten free.

Customer Reviews

Based on 302 reviews
77%
(232)
9%
(28)
8%
(23)
4%
(11)
3%
(8)
R
Rachel
Age: 21-30
Love it!

Not too much, not too little!

A
Amy
Age: 41-50
Skin Tone: Light
Skin Type: Normal
Eye Color: Green
Hair Color: Blonde
Nice mascara

This mascara made my lashes much thicker and more defined than expected. I am very impressed. However it does smudge after a few hours but every mascara I’ve tried ends up smudging on me so this is actually better than most mascaras. I do recommend it.

A
Anne
Age: 31-40
Skin Tone: Medium
Skin Type: Combination
Eye Color: Brown
Hair Color: Black
Good

It works fine. The good: no smudge, stays on all day. The not so good: does not really add volume at least for me. If you’re looking for something subtle, this is a good option.

V
Valerie Adams
Age: 31-40
Skin Tone: Light
Skin Type: Normal
Eye Color: Hazel
Hair Color: Brunette
Doesn't last

I've used this mascara before and liked it, so I'm not sure whether the formula changed or I got an inconsistent batch, but this time it doesn't seem to last more than a few hours. When I first tried it, I did have to perfect a technique: apply one coat, let dry slightly, apply second coat, and so on, until desired effect. But even doing this, I find that if I put it on in the morning, I'm basically not wearing mascara by 1 pm. I like RMS beauty products so not sure what went wrong. Next time might try one of the other mascara options and see if results are different.

A
Aja Jemmett
Age: 21-30
Skin Tone: Medium
Skin Type: Combination
Eye Color: Hazel
Hair Color: Brunette
Happy

I got this looking for cleaner makeup and I'm pretty pleased.