Straight Up™ Volumizing Peptide Mascara

Name: Straight Up™ Volumizing Peptide Mascara
Brand: RMS Beauty
SKU: MSU1
Price: 29.0 USD
Availability: InStock
Rating: 4.4 (1683 reviews)

Lift, lengthen, nourish, and go with this long-wearing, clean mascara

$ 29.00

or 4 payments of $ 7.25 with

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Benefits & Uses

12 hours of dramatic volume & lift
Strengthens, revitalizes, & thickens
Smudge-free, flake-free, & clump-free
Ophthalmologist tested

Details

What It Is:
Your smartest lash decision yet! This long-wearing, clean mascara provides fortified, thick, long-looking lashes for all-day wear and all-day care.

What It Does:
Delivers 12 hours of dramatic volume and lift, as it nourishes and redensifies lashes.

What Makes It Special:
Pro Peptides help strengthen, revitalize, and thicken for healthier-looking lashes. Exclusive Tri-Locking System creates smudge-free, clump-free, and flake-free wear. Plush brush lays on the drama.

Sustainability: Inner bottle is made of 50% PCR with an aluminum overshell that is 10% recycled aluminum. Outer carton made of 80% post consumer recycled paper, forestry certified, made with windpower.

Net Wt: 10 ml / 0.34 fl. oz (Full-Size) | 4.5 ml / 0.15 fl. oz (Travel-Size)

Ingredients

Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).

* Certified Organic/Certifié Biologique

How to apply

For wide-awake eyes, hold the wand horizontally and wiggle the brush through lashes from base to tip to separate and coat. For more volume, layer on additional coats. Remove easily with RMS Beauty Coconut Clean Cleansing Balm (sold separately).

- *Rose-Marie Tip: “This is one of my tricks I used back in the day on the Victoria’s Secret models for gorgeous lashes and eyes that popped. I would apply one coat of mascara first and then use an eyelash curler to lift them a bit. Our Straight Up™ Volumizing Peptide Mascara isn’t gooey like some of the others out there so your lashes won’t all stick together after doing this. Then I would go in with the mascara again and do another coating right on top to build them up. This gives a beautiful high impact look with a volumizing and lengthening effect too.”

Results

Clinical Study Results:

- Ophthalmologist tested

Consumer Claim Results:

- 96% agree it adds lift to lashes*
- 93% agree lashes look lengthened*
- 93% agree it instantly adds dramatic volume to lashes*
- 90% agree it makes lash line look fuller*

* Results observed in a 7 day consumer study on 33 individuals.

How to recycle

- Recycle the carton curbside
- Remove and discard base label
- Clean the tube and wand, and take it (or send it) to a PACT cosmetic recycling bin near you
- Locations are listed here: https://www.pactcollective.org/locations

Press + Awards

- The 2022 ELLE Green Beauty Stars, ELLE

Complete the Look

RMS, IRL

Watch our clean beauty in action.

What it is
A clean, smudge-free volumizing mascara designed for bold, lifted lashes.
What it does
Delivers 12 hours of full lift and volume while nourishing lashes through the clean, peptide-powered volumizing mascara formula.
What makes it special
Our peptide-powered volumizing mascara strengthens and thickens lashes with a tri-locking system for dramatic, smudge-free wear.

Lift, Lengthen, Nourish, and Go

SKIN-LOVING CLEAN INGREDIENTS

Tri-Locking System

Naturally derived candelilla wax, carnauba wax, and non-gmo corn starch wraps around the lashes to deliver smudge-free, clump-free, and flake-free wear.

White Tea Leaf Extract

Originating from the camellia sinensis plant, this detoxifying and potent antioxidant helps to protect against free radicals.

Pro Peptide

Helps to strengthen, redensify, and nourish for healthier-looking, fortified lashes.

Swipe to view more →

Consumer Claim Results

Clean Beauty You Can Trust:

96%

Agree it adds lift to lashes*

93%

Agree lashes look lengthened*

93%

Agree it instantly adds dramatic volume to lashes*

90%

Agree it makes lash line look fuller*

*Results observed in a 7 day consumer study on 33 individuals

This formula is not waterproof. However, thanks to our Tri-locking system, Straight Up™ Mascara stays in place without smudging or flaking.

Containing 3 unique binding ingredients - 2 waxes and a starch - this trio of natural ingredients wraps around the lash to deliver smudge-free, flake-free longwear. The ingredients include Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Zea Mays (Corn) Starch (non-GMO).

The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using our Coconut Clean Cleansing Balm which can be used as a makeup remover and cleanser to easily remove mascara. Scoop out the balm with the included spatula and warm between palms. Using fingertips, apply to dry skin and lashes with eyes closed and gently massage until the balm has transformed into an oil. Wet hands and continue massaging in circular motions until the oil emulsifies into a milky lather. Rinse with warm water or wipe off with a damp washcloth. (Avoid direct contact with eyes; if contact occurs, rinse thoroughly with water.)

Based on the formula and testing performed, the product can be used for 6 months after opening (PAO). However the FDA recommends replacing mascara every 3 months. For more information, visit: https://www.fda.gov/cosmetics/resources-consumers-cosmetics/cosmetics-safety-qa-shelf-life

To avoid clumping, we recommend removing any excess mascara from the wand before application. Slide brush out and scrape mascara back into the tube. This will ensure a dryer brush so you can build with light layers without weighing lashes down or causing clumpiness.

Overall rating: 4.434265 / 5 from 1681 reviews.

AI Generated Review Summary

Straight Up™ Volumizing Peptide Mascara is praised for its clean, nourishing ingredients, easy application, and long-lasting effect. Customers appreciate its ability to enhance lash volume and length without clumping or flaking, and it provides a natural look with a deep black color that stays on without smudging.

Summary topics

Ingredients: 4%
Application: 5%
Eye Comfort: 9%
Lash Enhancement: 17%
Formula: 5%

Review topics: ["shade","color","ingredients","fit","circles","irritation","length","marks","size","thickness","coverage","primer","results","fragrance","eyes","scent","weight","volume","skin","problem","residue","quality","appearance","curl","feels","amount","texture","flaking","look","face"].

Review highlights

"Great thick brush, deep black color, no clumping, no weird smell and no smudge marks." — Michele G.
"Love the mascara: great coverage, no clumping, washes off easily and cleanly, no smudging or flaking all day." — Whitney T.
"I absolutely love the clean ingredients, plus it makes my lashes look fantastic." — Suzzanne

Reviews

Great Volumizing Mascara!

"I love this mascara!I got the travel size but I am going to get the larger size because I am so pleased with it. The application is really nice. No clumping and my lashes look good. I am a senior lady so I am very happy to find a mascara that gives my lashes the great volume this on e does. I highly recommend this mascara!"

— Bobbie C. (5/5)

Stunning!

"Literally the best mascara I have ever used. I have super sensitive eyes an can't use just any mascara. This brand is literally fantastic. Just how it preforms, lengthens, also gives volume, you can add layers with no clumps. Like its just perfection. An how it feels after its dry! Its so soft feeling like feels gentle on the eyelashes."

— Karrissa P. (5/5)

Love it so much!

"I cannot brag on this mascara enough. Literally this is my second tube. Its everything an more. Lengthens, volumizing, like its stunning. Makes my lashes feel amazing. I've never had a mascara feel good while on!"

— Karrissa P. (5/5)

This is the one!

"I’ve been using this for a while now. I’ve had a problem with under eye smudges and clumping. I finally gave up on using mascara on my bottom lashes. Still had smudges. Rms came out with this mascara and I’ve not tried another one since. It also lengthens decently without little bits falling off everywhere."

— Teresa T. (5/5)

Feels natural

"My favorite mascara ever. It never irritates my eyes or feels to “crusty” like some of the cheaper brands. I have naturally curled lashes, so I don’t typically have an issue with smudging, but I will say that this doesn’t clump and I love that!"

— Allison J. (5/5)

At first I was skeptical

"At first I was skeptical about the thick brush. Then I scheduled a make up appointment with Donna, who is fabulous and she gave me a quick lesson on how to apply this mascara properly. Since then I have fallen in love with it and I think I’m on my fourth tube give it a try."

— Amelia S. (5/5)

Clean mascara

"I love this mascara. It doesnt leave the lashes rigid and ot doesn't crumble. The brush gives quite some volume, nothing too dramatic though. For a clean product I think that is to be expected. I will definetly repurchase it."

— Ioana P. (5/5)

A must try mascara

"I started using this mascara a few days ago and I can say that I’m happy with it. I love that it goes on easily, doesn’t smudge or flakes and it’s easy to remove. I like the volume it adds to my lashes but I wish it gave them a lift as well."

— CHRISTINA H. (4/5)

RMS mascara

"I really wanted to love the RMS mascara because the ingredient list is so clean and thoughtfully formulated. That part I truly appreciate. But the application just didn’t work well for me—the formula feels a bit tricky to apply evenly, and the brush didn’t give the separation or definition I was hoping for. The biggest downside is the wear time. It didn’t last throughout the day and tended to smudge and clump on my face, which was disappointing. For something I’d use daily, I need it to stay put without constant checking. Overall, I love the idea behind it, but the performance didn’t meet my expectations."

— Yulia Y. (2/5)

Fresh & Clean

"The most natural looking lashes, soft brush and feels like you have nothing on! Lasts all day! Fresh and clean!!! Perfect black color."

— Ana C. (5/5)

Q&A

Hi! Does the mascara contains pork-derived ingredient? Your transparency is very appreciated.: Hi! Thank you for reaching out to us with your concerns. We would be vegan except we do use small amounts of certified organic beeswax, which we procure from sustainable sources in the mountains in South America, where the bees are far away from city pollution, pesticides, insecticides, herbicides and fungicides, and neonicotinoids (the type of pesticides used in conventional mono-farming that has been directly linked to bee population decline.) We only use beeswax that conscientiously harvested, using practices that keep the bees completely safe from all possible harm. So while beeswax is not considered vegan, we invite you to compare our ingredient sourcing to the “vegan” palm oil so many other cosmetics manufacturers use—the production of which is destroying wildlife habitats and decreasing in the world’s orangutan population every day. Rest assured, we work exclusively with sustainable beekeepers, whose mission is to care for and nourish their bees while gently harvesting some of their by-products. Our beekeeper partners treat these special creatures with honor and respect, protecting them the way principled beekeepers have done for thousands of years.
I have yet to find a mascara that doesn't make my eyes tear and therefore my nose to run! Will this mascara be different? (I hope so!): Hi! Our Mascara is packed with powerful clean ingredients with pro peptide that helps strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear.
Does the mascara contain gluten? Thank you, Linda: Hi! Linda our Straight Up™ Volumizing Peptide Mascara is Gluten free,
Does it come off easily?: Yes! The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using the rms beauty ultimate makeup remover wipes to easily remove mascara. Gently wipe face with unfolded towelette, and remove all traces of even the thickest eye makeup. Follow with your normal facial cleanser. We also recommend using with our raw coconut cream which can be used as a makeup remover or cleanser. Apply a minimal amount of product to the face and work gently into the skin and lashes. Remove with water and a soft cloth.
How do you remove the mascara? Special eye product or just soap & water?: Hi there! We recommend our raw coconut cream to help melt off makeup and remove mascara easily!

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Text:	57219*
Email:	customerservice@rmsbeauty.com
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Chat:	Let's Chat!
Text:	57219*
Email:	customerservice@rmsbeauty.com
Shopping Recs:	Book Artist Advice

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