what it is
what it does
Defining: Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye
How To ApplyApply to clean lashes daily. Remove easily with rms beauty raw coconut cream. Please note: For those with a hooded eyelid we suggest applying rms beauty mascara only with a shadow powder as the rms beauty cream eye polish can cause smudging.
IngredientsDefining: Water (Aqua), *Cera Alba (Beeswax), Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Dehydroacetic Acid, Xanthan Gum, Cellulose, Sodium Hydroxide, Hydrogenated Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene, Parfum (Natural Fragrance). May Contain [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499)
Volumizing: Water (Aqua), *Cera Alba (Beeswax), Iron Oxides (CI 77499), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)
Volumizing formula contains gluten.
Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification. To learn more about our position on certifications please see our FAQ page.
Have been using this product for 2 or 3 years now and pretty happy with it. Doesn't irritate my eyes (which are very sensitive), comes off when I want it to. Sometimes the brushes are different curvature, which is interesting.
I really wanted to love this mascara but honestly it’s just a very sad attempt at being a volumizing mascara. It barely coats the lashes and when it does it merely adds a slight tint. Nothing more. Having recently made the switch from Two Faced’s Better Than Sex there was a lot to be desired from RMS. Will not be buying again.
My eyes tend to be watery due to multiple allergies. It does "smudge" a but at the corners.
I love how light and texturizing this mascara is, but it wears off SO fast throughout the day on my lashes (left dark circles under my eyes, so probably not at all waterproof, either). Sad!
My eyes are very sensitive so being able to have a mascara that not only not irritates my eyes but also nourish them is a big deal for me. I love how this mascara makes my eyelashes look so long and yet so natural looking.