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3 Ways To Instantly Boost Your Radiance with SuperNatural Radiance Serum, Master Radiance Base and Luminizer
It’s officially summer, and we’re all looking to put our best face forward with clean, naturally ...
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The Revolutionary Skincare Ingredient Behind SuperNatural Radiance Serum SPF 30
It took RMS Beauty founder and master makeup artist Rose-Marie Swift 14 years to develop a clean ...
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The RMS Rules: What Clean Beauty Means To Us
In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.
A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.