Say Hello to Healthy Skin with RMS Beauty's Kind To Biome Certified Primer
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RMS Beauty's ReEvolve Radiance Locking Primer is now officially certified as "Kind to...
Gifts for Makeup Lovers: The 15 Best Gifts for the Makeup Lover In Your Life
You know the person: always the first to wear the trendiest color of the season. They p...
The RMS Rules: What Clean Beauty Means To Us
In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009.
A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 40 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We call these standards The RMS Rules—what clean beauty means to us.