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Get to Know Hydra Setting Powder

Get to Know Hydra Setting Powder

We just launched a setting powder but trust us when we say this is not your grandma's setting powder (though we promise she'll love it too). Here's everything you need to know about our newest product.

What is Hydra Setting Powder?

This weightless, oil-absorbing powder minimizes the appearance of pores, blurs imperfections, sets makeup, and delicately hydrates for a natural, smooth filter effect on the skin. Our skin-perfecting, ultra-fine, light-reflecting formula has a silky texture that won’t cake or settle into fine lines, providing the finishing touch for filter-like skin (with zero flashback).

Powered by HerbalHydrate, an innovative complex of water-soluble plant-derived actives in 100% vegetable capsules, it allows for moisturizing benefits in a powder. Skin-loving clean ingredients like Vegetable Squalane balances oil and hydrates, antioxidant-rich Wildcrafted Buriti and Organic Jojoba Oils nourish and defend against environmental stressors, while our advanced Gel2Powder technology provides the bouncy application of a gel with long-lasting wear and a 3D finish that’s never flat.

All featured with a custom RMS stamped sifter and lid that separately holds the included cotton puff and dispenses the perfect amount of powder every time. Think of Hydra Setting Powder like a second skin that blurs, sets, and nourishes—all day.

“You asked for a talc-free setting powder with a slightly luminous glow, and I loved creating this for you by adding plant actives and wildcrafted oils. It keeps your skin looking hydrated and stays put all day without creasing or feeling heavy. The three shades add a slightly tinted sheer coverage but with a magical translucent glow that adds a youthfulness and diffusing effect—even just a touch of it on the skin is hypnotic, perfecting and also nourishing.” - Rose-Marie

A Setting Powder Made with the Skin in Mind

Have you ever met a powder that was hydrating? Let us introduce you to one. Hydra Setting Powder was made with your skin in mind. If you love RMS then you likely love the signature dewy finish that all of our products impart and we didn't want this setting powder to take away from that. 

  • HerbalHydrate: A complex of water-soluble, plant-derived actives including Cogon Grass Root, Club Moss, and Glycerin in 100% vegetable capsules that allow for moisturizing benefits in a powder, helping to prevent skin dryness.
  • Gel2Powder Technology: This advanced gel-to-powder technology creates a lightweight, bouncy texture that glides on smooth and provides long-lasting, multi-dimensional wear.
  • Wildcrafted Buriti Oil: Native to Brazil, Buriti Oil is rich with vitamins that offer potent antioxidant protection.
  • Organic Jojoba Oil: Rich in antioxidants, Jojoba Oil mimics the natural oils found in our skin to allow for easy absorption of nourishing skin benefits while creating a protective barrier from environmental stressors and free radicals.
  • Vegetable Squalane: A moisture-rich, plant-based emollient that hydrates skin and balances oil production while improving skin elasticity.

The Power is in the Poof

If you've never used a poof before, allow us to change how you think about applying setting powder forever. When it came to creating our Hydra Setting Powder, the second most important thing to Rose-Marie (ingredients are number one, of course) was including a "poof" applicator. This may seem old school to some, but there's a reason the poof was the OG powder applicator—it's the best! Rose-Marie believes it's the best way to press something like a setting powder into the skin to truly set makeup and get the best finish for long-lasting coverage and precise application. While you can use a powder brush, you're not going to get the same "pressed" effect as you will with the poof. 

To minimize shine, use the included cotton puff to press powder into skin, concentrating on the T-zone area for a natural, satin finish. For an overall blurred effect, apply using the RMS Skin2Skin Everything Brush, patting the powder into the skin for precise application.

All Skin, No Shine

Our Hydra Setting Powder was put to the shine test and was able to visibly reduce shine for up to eight hours. Along with that impressive result, 9 out of 10 testers found also saw that Hydra Setting Powder: 

  • Provided a soft matte finish 
  • Worked well with their skin tone 
  • Left skin looking smoother 
  • Perfected the look of their makeup 

Three Blendable Shades

Choose from three sheer, soft-focus shades that compliment a range of skin tones.

  • Light: For fair to light skin tones
  • Medium: For medium skin tones
  • Deep: For deep skin tones

When creating Hydra Setting Powder, the goal was to make it translucent and undetectable. In order to do this on a wide range of skin tones, we needed a slight tint to cover the white cast of the mica and silica in the formula. So while we do offer several shades, the purpose of the powder is oil absorption, makeup setting, and blurring rather than providing coverage. This approach allows for more flexibility in shade selection while still delivering the desired benefits. As always, if you need help deciding which is your perfect match, book a free Artist Advice consultation today. 

 

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