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Find Your Perfect Coverage: The Ultimate Guide to Choosing the Right Foundation

Find Your Perfect Coverage: The Ultimate Guide to Choosing the Right Foundation


Are you struggling to find your perfect foundation? Well, if RMS Beauty founder, master makeup artist Rose-Marie Swift is known for one thing, it’s for creating really beautiful skin. From her original UnCoverup Concealer and Cream Foundation to the most recent ReEvolve Natural Finish Liquid Foundation, RMS offers a range of coverage and finishes, formulated with clean skin-loving ingredients and master-artist approved performance. So whether you prefer a natural tint or full on coverage, look no further than our trusted complexion line and discover which product is right for you. 

Light Buildable Coverage:
UnCoverup Concealer

For light, buildable coverage, opt for our multitasking UnCoverup Concealer. It corrects and conceals without feeling heavy or cakey. Formulated with nourishing ingredients such as non-comedogenic, raw unrefined Organic Coconut Oil, Jojoba Oil, and Cocoa Seed Butter, it hydrates and nourishes while providing a smooth, even skin-like finish. This 3-in-1 concealer, color corrector, and tinted moisturizer (when layered with Beauty Oil) is available in 16 flexible shades, so you're sure to find the perfect match. And if you're unsure of what shade is right for you, we’ve got you covered! Use our shade finder tool, schedule a free Artist Advice consultation, text MATCHME to 57219, or DM us on social media. We’re here to help.

Medium to Full Buildable Coverage:
ReEvolve Natural Finish Liquid Foundation

Our skincare-infused ReEvolve Natural Finish Liquid Foundation offers medium to full buildable coverage, with a lightweight, creamy texture. Formulated with Tightenyl, a natural retinol-alternative, this water-resistant foundation hydrates, firms, and softens your skin while delivering long-lasting coverage that can withstand up to 12 hours of wear. Choose from 16 flexible shades to find your perfect match.

Full Coverage:
RMS Beauty UnCoverup Cream Foundation

If you're looking for full coverage, our UnCoverup Cream Foundation is the ultimate choice. This ultra-rich, nourishing cream formula incorporates our signature beauty oil to give you a luminous, dewy finish that smooths the appearance of fine lines and wrinkles. Available in 16 shades, this anhydrous formula is best applied in minimal amounts, building to your desired coverage.

Choosing the Right Foundation

When choosing the right foundation, consider your skin type, coverage preference, and skin tone. All of our complexion products are formulated with skin-loving, nourishing ingredients, making them ideal for all skin types, including sensitive. If you have dry skin, opt for one of our hydrating foundations. Both products can be applied using a damp beauty sponge for flawless application. If you have oily skin, our ReEvolve Natural Finish Liquid Foundation is water-based and well-suited to your skin type. Follow with UnPowder, using the included cotton puff to press product into the skin and absorb excess oil. Focus application on the t-zone area for a mattifying effect. For combination skin, a lightweight and buildable foundation like our UnCoverup Concealer or ReEvolve Natural Finish Liquid Foundation is your best bet.

Lastly, ensure your foundation matches your skin tone to achieve a flawless, natural-looking finish. All three products come in 16 flexible shades, but we recommend consulting with one of our RMS Beauty experts through an Artist Advice consultation for a more personalized experience and shade match based on your unique skin tone, undertone, and coverage needs.

Choose the right foundation and achieve healthy-looking, radiant skin with RMS Beauty.

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