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Straight Up™ Volumizing Peptide Mascara

Lift, lengthen, nourish. Powered by peptides. Lasts all day.
$ 29.00
or 4 payments of $ 7.25 with Klarna or afterpay
FREE Deluxe Mini Kakadu Luxe Cream
With Every Order, all month long

*Automatically added. Available while supplies last

Benefits & Uses

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    12 hours of full lift & volume

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    Strengthens, revitalizes and thickens

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    Smudge-free, flake-free, clump-free

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    Ophthalmologist tested


What It Is:
A clean and smudge-free mascara

What It Does:
Delivers 12 hours of full lift and volume while it nourishes lashes.

What Makes It Special:
A pro peptide helps strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear. Plush brush lays on the drama.

Sustainability: Inner bottle is made of 50% PCR with an aluminum overshell that is 10% recycled aluminum. Outer carton made of 80% post consumer recycled paper, forestry certified, made with windpower.

Full Size, 10ml
Travel Size, 4.5ml


Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499). * organic


96% adds lift to my lashes
93% lashes look lengthened
93% instantly adds dramatic volume to my lashes
90% makes my lash line look fuller

How To Recycle

- Recycle the carton curbside
- Remove and discard base label
- Clean the tube and wand, and take it (or send it) to a PACT cosmetic recycling bin near you
- Locations are listed here:

How To Apply

For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats. Remove easily with the RMS Raw Coconut Cream or Ultimate Makeup Remover Wipes (sold separately).


Watch our clean beauty in action.

Face The Day With Confidence

Powerful Clean Ingredients

ingredient 1

Candelilla Wax

Rich in vitamins and antioxidants that protect skin while helping to retain optimal moisture.

ingredient 2

Organic Shea Butter

Originating from the seeds of the African karite tree, unrefined organic shea butter is a rich moisturizing butter known for long lasting, ultimate hydration.

ingredient 3

White Tea Leaf Extract

From the Camellia Sinensis plant comes this detoxifying and potent antioxidant that helps protect against free radicals.

Consumer Claim Results

Clean Beauty You Can Trust:


agree adds lift to my lashes


agree lashes look lengthened


agree instantly adds dramatic volume to my lashes

*Results observed in a 7 day consumer study on 30 individuals

Masterfully Made. Beautifully Clean.

It’s so hard to find a truly clean, no-mess black mascara that adds volume. I created this mascara to deliver just that, without any of the irritating chemicals found in most traditional mascaras.
- Rose-Marie Swift
Founder and Master Makeup Artist

Your Questions, Answered

This formula is not waterproof. However, thanks to our Tri-locking system, Straight Up™ Mascara stays in place without smudging or flaking.

Containing 3 unique binding ingredients - 2 waxes and a starch - this trio of natural ingredients wraps around the lash to deliver smudge-free, flake-free longwear. The ingredients include Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Zea Mays (Corn) Starch (non-GMO).

The oil-water formula ensures easy removal, without any tugging or breakage. We recommend using RMS Ultimate Makeup Remover Wipes to easily remove mascara. Gently wipe face with unfolded towelette, and remove all traces of even the thickest eye makeup. Follow with your normal facial cleanser. We also recommend using our Raw Coconut Cream which can be used as a makeup remover or cleanser. Apply a minimal amount of product to the face and work gently into the skin and lashes. Remove with water and a soft cloth.

Based on the formula and testing performed, the product can be used for 6 months after opening (PAO). However the FDA recommends replacing mascara every 3 months. For more information, visit:

To avoid clumping, we recommend removing any excess mascara from the wand before application. Slide brush out and scrape mascara back into the tube. This will ensure a dryer brush so you can build with light layers without weighing lashes down or causing clumpiness.

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