Color Spotlight: Mauve

Is it pink? Is it purple? Is it neutral? Depending on who you ask, mauve can swing all kinds of ways—and that’s exactly why we love it. Somewhere between cool-toned romantic and subtly sultry, this ultra-flattering hue plays beautifully across lips, lids, and cheeks.

Even Rose-Marie has a soft spot for this shape-shifting shade. “I’ve always loved mauve because it’s like a makeup artist’s chameleon,” she says. “It picks up whatever tone it’s near—warm, cool, nude, berry—and pulls the whole look together without stealing the spotlight.”

So, in the name of mauve appreciation, we’re spotlighting the best of the best—our RMS favorites, sorted into two color camps: Pink-Mauve and Purple-Mauve. No matter which way your mauve leans, there’s a match (or three) for you.

Pink-Mauve

Soft, wearable, and effortlessly romantic, these mauves carry a pink undertone for a flush that feels fresh and feminine.

ReDimension Hydra Powder Blush in Kir Royale
A dimensional mauve surprise that’s as buildable as it is comfortable (aka very!).
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Legendary Serum Lipstick in Naomi
A spicy, mauve-brown nude with 8 hours of hydration.
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Liplights Cream Lip Gloss in Rumor
A dusty mauve with 24 hours of hydration and repair.

Lip2Cheek in Demure
A soft pink rose with a hint of mauve that makes a statement.

Purple-Mauve

These deeper, plummier tones tap into mauve’s moody side—perfect for when you want your makeup to make a statement.

Legendary Lip Oil in Milla
A deep sugary plum with high-impact shine.
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Legendary Serum Lipstick in Angela
A moody aubergine-burgundy with 8 hours of hydration.
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ReDimension Hydra Powder Blush in Hanky Panky
A playfully iridescent magenta plum for a multidimensional flush.
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Eyelights Cream Eyeshadow in Blaze
A muted, silvery plum that nourishes and shines.

Why Mauve Works on Everyone

Thanks to its blend of pink, purple, and neutral undertones, mauve is one of the most universally flattering shades in the makeup world. It warms up cool skin tones, cools down warm ones, and always adds polish without going overboard. Whether you're feeling soft and romantic or bold and smoldering, there’s a mauve for that.

Want to try out mauve for yourself, but not sure which to go with or want some more tips? Book a FREE Artist Advice session with one of our RMS Makeup Artists to answer all your questions!