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Innovation Spotlight: Meet Legendary Serum Lipstick

Innovation Spotlight: Meet Legendary Serum Lipstick

“What I love about this formula is not only is it so unique and special, the application is perfect—it leaves no trace of creasing or separation.” -- Rose-Marie Swift, RMS Beauty Founder and Master Makeup Artist

When RMS Beauty founder and master makeup artist Rose-Marie Swift decided to create a new collection of lipstick, it had to be something special and truly unique. And Legendary Serum Lipstick is just that. A true first-of-its-kind 3-in-1 lipstick, serum and stain hybrid, this innovative product glides on smooth, saturating lips with long-lasting deeply pigmented color, yet still feels lightweight and is super comfortable to wear. This product embodies the ethos of RMS: a true multitasker, performance-first, and formulated with the highest standard of clean, lip-loving ingredients. Read on to learn more about the innovative ingredients that make this product so special and learn some pro application tips from Rose-Marie herself.



A first-of-its-kind 3-in-1 lipstick, serum, stain hybrid

This is your new go to lipstick, but better. It is deeply pigmented, available in 8 iconic shades, with a gorgeous satin finish. The shades range from soft rose pink, to poppy red and tawny berries & brown -- something for everyone, or for every mood. It is super lightweight, yet glides on smoothly to create fully saturated, long-lasting coverage with just one swipe. It is a non-drying, water-based formula, that smooths and revitalizes lips with a cooling hydration that you actually feel upon application thanks to organic Bitter Cherry Fruit Water.

Behind the beauty 

Unlike traditional wax-based lipsticks, what’s unique about Legendary Serum Lipstick is that it is a water-based formula -- attributing to it being a serum. The majority of the water inside the formula has been replaced with organic Bitter Cherry Fruit Water. These living waters are rich in vitamins and minerals to revitalize the skin, smooth, and provide a cooling hydration. It is also formulated with a Trio-Wax Complex. This is a unique texture agent formulated with a blend of Jojoba, Mimosa, and Sunflower waxes. This is what provides the long lasting, serum-like finish without any heaviness. We’ve also infused the formula with Glycerin for added hydration (Legendary Lipstick is clinically proven to provide lips with 8 hours of hydration!), our signature Adaptogenic Herbal Blend to balance and Kakadu Plum Extract to protect lips.

How to apply it like a pro

One click. One swipe. Legend. The beauty of this product is you really only need one swipe for rich color payoff. Simply glide it across your lips. Rose-Marie recommends using the tube’s edge as a guide for flawless application and a crisp, crease-free line. For more definition, apply Go Nude Lip Pencil before your lipstick. If you prefer more of a natural look, simply dab onto lips and blend for a lighter wash of color. You can also give lips a sophisticated glossy finish with a swipe of Liplights on top or Rose-Marie loves to add a little Master Radiance Base or Luminizer onto the center of the lips and cupid’s bow for a gorgeous, light-reflective finish. And for ultimate hydration, which is perfect for more mature or dry lips, begin by prepping lips with Simply Cocoa Daily Lip Balm or Bare Liplights (if using Liplights, let it sit for 15 minutes. Then blot with a tissue.) Follow with a swipe of Legendary Lipstick.

Rose-Marie always likes to reinforce that this tube is non-retractable. Twist the bottom of the unique component just once until it clicks, and apply as desired. It is very important to note that it will not retract back. When you are finished, be sure to snap the cap back on for air tight closure to maintain the integrity of the water-based formula.

A legend in its own right

Legendary Serum Lipstick is the latest innovation that has taken top Beauty Editors, celebrities and our RMS Community by storm. The shades are modern yet classic, and were inspired by the legends in Rose-Marie’s life. Ruby Moon is a poppy red named after her beloved dog. Her initials are RMS too! Miranda is named after supermodel Miranda Kerr, Rose-Marie’s pretend daughter and real-life best friend. Shades Monica and Angela are named after her two gorgeous and loved sisters. Monica is a neutral berry and Angela a rose brown. Linda is for fashion icon Linda Rodin, a vibrant raspberry, who Rose-Marie describes as classy and ageless and never holds back her excitement for life. Audrey, a neutral tawny red, is named after Rose-Marie’s icon, Audrey Hepburn. And shades Mickey and Melanie are in honor of our amazing community around the world who inspire us every single day -- Mickey a tawny brown and Melanie a Tahitian coral. So what are you waiting for? Become an icon. Find your legendary lip and your new forever classic.

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