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Why We Went to Korea to Create Our Primer

Why We Went to Korea to Create Our Primer

When we set out to develop a primer that could do more than just grip makeup, we knew we had to go where the most groundbreaking skincare innovation lives: Korea. From next-level textures to patented actives, Korean cosmetic labs are the epicenter of formulation science—and that’s exactly why we partnered with them to craft our ReEvolve Radiance Locking Primer.

“We wanted something no one else had, so we went to the capital of skincare—Korea. That’s where the innovation is.”

—Rose-Marie Swift, Founder & Master Makeup Artist

The Korean Skincare Advantage
Korean skincare has earned a global reputation for:

  • Innovation & Cutting-Edge Technology: Labs in Korea pioneer everything from novel delivery systems (like micro-encapsulation) to hybrid skincare-makeup formulas, often before anyone else.

  • Skin-First Philosophy: Innovation is always balanced by gentleness—think hydrating, pH-balanced textures that feel like a second skin.

  • Ingredient Synergy: Traditional botanicals meet scientifically advanced molecules for multitasking performance (brightening + firming + barrier support).

By tapping into this ecosystem, we could fuse Korea’s formulation leadership with RMS’s uncompromising clean standards and pro makeup-artist expertise.

ReEvolve Radiance Locking Primer

Advanced Gel Technology: The Heart of Our Primer
At the core of ReEvolve Primer is an advanced gel technology—a dual-action film that:

  • Creates a Weightless Protective Barrier: An elastic “second skin” that shields against pollutants and external aggressors.

  • Balances Hydrophilic & Hydrophobic Properties: One side adheres to skin for hydration, the other spreads makeup evenly—so skin looks fresh and makeup lasts longer .

  • Delivers Silky-Smooth, Radiant Finish: The gel sets as a luminous, bouncy film that brightens the complexion without feeling heavy.

This amphiphilic film technology is what makes our primer feel like a skincare treatment wrapped in makeup armor like never before.

Rose-Marie’s Expert Touch: Artistry Meets Cutting-Edge Tech

As a master makeup artist, Rose-Marie approached this primer with a clear vision: it had to feel weightless under foundation, deliver instant grip without pilling, and honor her strict clean-ingredient philosophy. For a primer like never before, she knew she had to source a formulator in Korea to tap into their advanced gel technology and ingredient innovation to bring it to life. The result is a formula unlike anything we’d ever seen—a seamless fusion of Rose-Marie’s artistry and Korean skincare science that primes, protects, and treats skin in one extraordinary step.

The Ingredients Behind the Innovation
We didn’t stop at film technology. Our Korean partners helped us infuse the primer with powerhouse actives:

  • Tightenyl™
    A gentle retinol alternative that supports skin firmness, tonicity, and elasticity—all without irritation .

  • Vita EthoSense
    Derived from eggplant stem cells, this blend soothes inflammation, strengthens the skin barrier, and boosts skin resilience .

  • Betaine
    A gentle hydrating plant-derived ingredient, betaine also naturally occurs in skin and the body. It’s known as an osmolyte, an ingredient that helps skin adapt to moisture losses and gains, essentially working to balance skin’s hydration.

  • Vegetable Squalane & Hyaluronic Acid
    Deeply hydrating, these ingredients lock in moisture to plump and smooth fine lines—even under long-wear makeup.

Each ingredient is selected for its dual ability to treat skin and enhance makeup application, all while meeting RMS’s strict clean beauty criteria.

ReEvolve Radiance Locking Primer ingredients and benefits

More Than Just Makeup Prep
ReEvolve Primer isn’t an afterthought—it’s a skin-first treatment that:

  1. Preps & Protects: Shields against environmental stressors

  2. Hydrates & Smooths: Delivers 24-hour moisture from advanced gel technology

  3. Locks In & Luminizes: Holds makeup in place while imparting a natural, healthy glow

By creating our primer in Korea, we’ve elevated a simple prep step into a performance-driven skincare ritual that you can feel good about wearing every day.

Ready to Get More Out of Your Primer?

Try ReEvolve Primer and see the difference for yourself. Questions about layering primer or other application tips? Book a FREE Artist Advice session

 

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