

You deserve the best. We’re setting the standard.
Our mission to create healthy luxurious beauty means we only use the highest-quality clean ingredients, meticulously sourced and tested for complete purity. Our one-of-a-kind formulas deliver beautiful luminescent skin punctuated by gorgeous color. RMS Beauty is uniquely created to work synergistically with your body for superior results. We are all about inner and outer health, color with skincare benefits, and that light reflective glow that makes you feel amazing. Everything we bring you is personally created by RMS Beauty founder, Rose-Marie Swift, a globally celebrated makeup artist, and wellness expert, meaning your products are created with true expertise and care.
Time to celebrate
Ten years ago, no one would have believed that clean beauty would become the new normal. Finally, the industry is listening and taking steps to make products safer, increasingly using clean ingredients. We believe this is something to celebrate. Ten years ago, Rose-Marie was told it was impossible to create a clean makeup brand that delivered high-performance results using only high-quality clean ingredients. Due to her unwavering commitment, creativity, and determination, RMS Beauty launched with all requirements met, and set a new standard. Rose-Marie, a true trailblazer, has provided highly celebrated products for a decade that consistently prove the best is possible in clean beauty.
LET’S CELEBRATE TOGETHER
share your clean beauty story
#RMS10YEARS
10 YEARS OF CLEAN BEAUTY
“Eventually the clean beauty industry will just become…the beauty industry”
- Rose Marie Swift, January 2009

“I founded RMS Beauty ten years ago because, as a makeup artist for over 35 years in the beauty industry, I saw what works and what didn’t live up to promises. I have seen the results of a quick-fix approach to looking good and its consequences, and I know first-hand the price our health can pay in the pursuit of beauty. I realized there is a need for cosmetics that are as pure as possible, products that create a solid foundation for long-term beauty. I have carried this philosophy through into every formula, every shade, every single RMS Beauty product.
Ten years ago, natural color cosmetics received a very tepid response and rightfully so. Most of them were just not good. Most had no color payoff inferior ingredients, minimal expertise in formulations, bad textures, and were definitely not fashion forward by any means. I helped to change that as RMS Beauty challenged the status quo. The myth that natural beauty products "are not effective" slowly diminishing as natural brands are stepping up their formulas and innovation. The most difficult part used to be convincing people the beauty industry needs to be safer. No longer is that an idea that is dismissed. It is now a known fact, and I am proud that RMS Beauty continues to be a brand that is empowering. You deserve the best. We’re setting the standard.”