“I founded RMS Beauty ten years ago because, as a makeup artist for over 35 years in the beauty industry, I saw what works and what didn’t live up to promises. I have seen the results of a quick-fix approach to looking good and its consequences, and I know first-hand the price our health can pay in the pursuit of beauty. I realized there is a need for cosmetics that are as pure as possible, products that create a solid foundation for long-term beauty. I have carried this philosophy through into every formula, every shade, every single RMS Beauty product.

Ten years ago, natural color cosmetics received a very tepid response and rightfully so. Most of them were just not good. Most had no color payoff inferior ingredients, minimal expertise in formulations, bad textures, and were definitely not fashion forward by any means. I helped to change that as RMS Beauty challenged the status quo. The myth that natural beauty products "are not effective" slowly diminishing as natural brands are stepping up their formulas and innovation. The most difficult part used to be convincing people the beauty industry needs to be safer. No longer is that an idea that is dismissed. It is now a known fact, and I am proud that RMS Beauty continues to be a brand that is empowering. You deserve the best. We’re setting the standard.”