There have been whispers, rumours and even reported sightings of the RMS Beauty mascara for the past few years. But anyone who knows anything about both the beauty industry and the brand's founder Rose-Marie Swift, knows that both packaging and perfection are often the main obstacles to a new launch. When the two come together, the result is pretty perfect for organic beauty fans.
This week the launch of the latest addition to the RMS Beauty range had us doubly excited when it was revealed that Swift had given us not one, but two new natural mascaras to keep our lashes lovely.
Why two? Different results; the Volumising formulation (£24, beingcontent.com) gives lashes shape and intensifies fullness while the Defining formulation (£24, beingcontent.com) separates and defines the lashes - the difference is literally visible. We tried one on each eye and even when cancelling out the difference in brush shape (we used a disposable to apply) the finish is obvious. We suggest you do the same and try them both. Expect to see these name-checked net-wide over the next few months and on the lashes of RMS Beauty fans Miranda Kerr and Gisele Bündchen any day now.