Beauty guru and founder of RMS Beauty, Rose Marie Swift, is much more outspoken with her views on make-up.
She believes that the products we put on our skin could be damaging our immune system, causing yeast infections and even giving us panic attacks.
She prides herself on creating a product that's not only non-toxic, but that actually heals and nourishes skin. She explains that her products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin.
'In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-aging effects,' she claims.
Celebrity fans of her range, which uses ingredients such as coconut oil, cocoa butter, bees wax, rosehip oil and vanilla extract, include supermodels Gisele Bundchen, Miranda Kerr and Karlie Kloss.