The Story: Legendary makeup artist Rose-Marie Swift (she’s worked with some of the most famous faces in the world) founded the beauty line after years of seeing how impure makeup can damage skin. In 2009, she introduced her own organic line using all-natural products packed with vitamins and antioxidants. It’s makeup that’s actually good for you—and looks and feels amazing. “To create our signature dewy look, we dab the Living Luminizer along the cheekbone, brow line and bow of the lips,” says our women’s stylist, Gayle. “It’s amazing—the models look like they are lit from within.