Rose-Marie invented the word ‘luminizer’ and was the first to create it as a product. First RMS Beauty lab production, 18 products: 1 living luminizer, 3 “un” cover-ups, 2 balms, 6 eye polishes, and 6 lip2cheeks
October 2008
Development started on www.rmsbeauty.com website for launch
January 2009
RMS Beauty Press Event in NYC with top editors and friends of Rose-Marie to launch the brand. Launched in London’s Being Content beauty store, the first international store for the brand
June 2009
Launched in The Netherlands in the Skins store
January 2010
Launched in Paris, France, in the Colette store
August 2010
RMS Beauty’s first product extension. Launch of two lip shines in ‘bloom’ and ‘moment’. “Moment” was created for Rose-Marie to use on set with Gisele. Received the first-ever RMS Beauty award, Allure Best of Beauty: Natural Wonders, for Lip & Skin Balm
September 2010
Rose-Marie’s work in the clean beauty world featured in French Vogue
August 2011
Rose-Marie appeared on QVC selling the living luminizer, which quickly became a customer favorite
April 2012
Received Allure Best of Beauty: Natural Wonders, Best Concealer, for “un” cover-up
September 2012
Launch of the first of its kind uniquely formulated coconut oil in a jar for use on face, hair, and beyond
May 2013
Launched in Japan to a captivated audience and continuously growing market
May 2013
Launch of the RMS Beauty mascaras
February 2014
RMS Beauty and Rose-Marie featured in the Spring JCrew catalog. Living luminizer sold out in retailers across the world once this feature hit mailboxes. RMS Beauty products appeared in JCrew’s stores with great success
March 2014
Launch of the RMS Beauty’s cult Beauty Oil
June 2014
Launched in Australia in Mecca
June 2014
Launched in Credo, USA
August 2014
RMS Beauty Defining Mascara won the Allure Best of Beauty: Natural Wonders
September 2014
RMS Beauty launched in Le Bon Marche, Paris, France
January 2015
RMS Beauty launched in Blue Mercury, USA
May 2015
RMS Beauty launched a curated selection of products on Sephora.com
June 2015
Tinted ”un” powder won the Allure Best of Beauty award
September 2015
RMS Beauty created and launched the first-ever GREEN FRIDAY, the week before Black Friday. The day spotlights the importance of Green Beauty during the busiest holiday shopping season. This tradition, by RMS Beauty, has been continued ever since and is widely adopted by other brands and organizations internationally
November 2015
RMS Beauty launched in Tokyo, Japan in Isetan
January 2016
RMS Beauty launched in Canada in Murale
June 2016
Curation of RMS Beauty launched in Sephora stores
August 2017
Launch of the Wild With Desire Lipstick Collection, 10 RMS Beauty lipsticks created after 3+ years of formulating
October 2017
RMS Beauty launched at Harrods in London, United Kingdom
November 2017
Launch of RMS Beauty Within. The first women’s beauty-only focused Probiotic+Prebiotic and Digestive Enzyme
January 2018
The Today Show featured Meghan Markle’s favorite beauty products - the living luminizer is a top pick of hers
May 2018
Wild With Desire Lipstick won the Allure best of beauty award
October 2018
Launch of the Savannah Peach Collection, the first RMS Beauty look-in-a-kit, based on Rose-Marie’s love for the City of Savannah, GA
April 2019
RMS Beauty launched at Galleries Lafayette in Paris, France
June 2019
10 years of clean beauty celebration
July 2019
Rose-Marie is awarded the CEW Female Founders Award
January 2020
RMS Beauty launched in Sephora France
February 2020
"un" cover-up wins Allure's Reader's Choice Award
May 2020