LEADERS IN CLEAN SINCE 2009
Our mission to create healthy luxurious beauty means we only use the highest-quality clean ingredients, meticulously sourced and tested for complete purity. Each product in our collection strikes the perfect balance of superior clean formulations with professional, high-performance. So go ahead and let your natural beauty shine!
OUR FOUNDER
In beauty, experience always has the edge. RMS Beauty founder and renowned, makeup artist, Rose-Marie Swift, brings 36 years of industry experience, passion, wisdom and skill to her craft. Rose-Marie has mastered the art of clean, high-performing makeup so you can fearlessly master your own flawless looks.
11 Years of Clean Beauty
“Eventually the clean beauty industry will just become…the beauty industry”
- Rose-Marie Swift, January 2009
“As a makeup artist for over 35 years in the beauty industry, I saw what worked and what didn’t live up to promises. I have seen the results of a quick-fix approach to looking good and its consequences, and I know first-hand the price our health can pay in the pursuit of beauty. I realized there is a need for cosmetics that are as pure as possible, products that create a solid foundation for long-term beauty. I have carried this philosophy through into every formula, every shade, every single RMS Beauty product. You deserve the best. We’re setting the standard”
Clean since 2009 and proud of it!
LOVED BY EDITORS FOR 11 YEARS
The real genius behind RMS, however, may be its foolproof range of dewy, flesh-toned colors. 2012
I know first-hand the price our health can pay in the pursuit of beauty. I realized that women need a cosmetics line that is as pure as possible; one that creates a solid foundation for anti-aging and long-term beauty. Rose-Marie Swift. 2013
Makeup artist Rose-Marie Swift believes in natural beauty—which is why she launched her own cosmetics line RMS. (Its solid celebrity following includes natural beauties Miranda Kerr, and Gisele.) 2015
The Sexiest Women in the World Swear by This Makeup Queen. [Miranda] Kerr loves Swift’s straightforward approach. “We share the same philosophy when it comes to beauty,” says the Australian supermodel. “Rose-Marie has truly mastered the art of organic beauty, and I love working with her.” 2017
“RMS Beauty's Wild With Desire Lipstick Is My Favorite Natural Makeup of All Time.” – RMS Beauty, Allure’s Best of Beauty Winner. 2018
RMS Beauty founder and CEO Rose-Marie Swift has been styling the faces of supermodels and actresses for the past three decades. In the past year, she's been making headlines for a very different reason - her fight to bring healthier products to women across America. 2019
