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rms is the initials of Rose-Marie Swift, who created this line of color cosmetics. It also stands for "Real Make-up Secrets" and "Right Mental State".

A great deal of time, energy and resources were used to research and develop a line of make-up products that not only help you to enhance your beauty, but also to protect you from the potential dangers of known synthetic ingredients. Many so-called natural products contain many synthetic ingredients, often used as preservatives and fragrances, yet these are not disclosed to consumers as synthetic and potentially harmful ingredients. Also, the manufacturing process renders many oils – even organic ones – toxic. At rms beauty we take great pride in using manufacturing processes that avoid heating oils to high temperatures, so that all healing enzymes, vitamins and antioxidants remain intact. We guarantee the highest grade of ultra pure ingredients in rms beauty products. Please note…..Organic is a guarantee of safety NOT quality. We have taken those extra steps to also guarantee the highest quality.

Another important benefit of RMS Beauty over other natural brands is that Rose-Marie is a well known makeup artist. She has worked with the biggest names in the beauty and fashion industry so a tremendous amount of knowledge and experience has gone into the making of this brand towards standing out from the crowd.

Yes, we hope to continue to expand the rms beauty line. Please visit this site regularly for updates or sign up for our newsletter to be the first to know about new product releases.


rms beauty is a dialogue with the skin. The warmth of your fingers soften the products so they are easily blended using minimal application. rms beauty make-up blends to perfection so easily that even beginners will have no problem. rms beauty products will simplify your beauty regimen to be faster than you could ever imagine. The most user friendly line ever created.

We prefer applying rms beauty with fingers because skin to skin application is superior. It blends so much better and benefits the skin because it stimulates blood flow. Its acupressure touch approach to the skin encourages skin cell regeneration and turnover. Skin must be stimulated or it atrophies.

I have now created a foundation brush that mimics skin to skin application that is the perfect foundation brush you will ever use. Both the foundation and blush brush are designed to make make-up application very easy and mess proof.

This is one of our favourites, and a must-have for the most dewy, luminous look ever. It provides a subtle light-reflecting sheen without looking glittery, white or heavy like most highlighters. Watch the skin instantly come alive. Use minimally on cheekbones, eyes, brow bones, down bridge of the nose, bows of the lips for a sexy pout or as a lip gloss. Will highlight and brighten the face better than any other product out there and will not dry out.


Initially, the terms 'natural' and 'organic' were used to describe products made with ingredients that came from nature. Unfortunately, as soon as marketers learned that consumers enjoyed the idea of non-synthetic products, the words began to appear on all sorts of products, whether they were truthful or not. It's called green-washing, and it's possible because consumers have to be well-informed consumer to distinguish frauds from the real deal.

Honest natural products contain ingredients from plants and nature and are minimally processed. Organic products take 'natural' several steps further: they are made with non-GM ingredients that have been grown, raised, harvested, manufactured and preserved without chemical herbicides, pesticides, fungicides, antibiotics – giving you products with fewer contaminants. All of these extra steps cost more in organic farming and processing, which is why organic products tend to cost more. This, of course, is part of the problem: as soon as manufacturers realize consumers will pay more for a product with 'organic' on the label, the word starts to appear.

And here are some of the tricks used: the chemical definition of organic is 'a compound that contains a carbon atom'. Since carbon is found in anything that lives or has ever lived, unscrupulous companies use synthetic chemicals derived from petroleum products, describing them as organic preservatives. This use of the word, of course, has nothing at all to do with the reason you might be interested in the product.

Another label deception: since water is the primary ingredient in many products, some manufacturers claim to use organic floral waters or hydrosols. Look at the label a little closer and you'll also see synthetic toxic ingredients. That's your first clue the product has been green-washed and that you'll want to put it back on the shelf!

Pay attention, as well, to phrases like 'derived from' – which indicates that something was done to your natural ingredient to turn it into something no longer natural. Having said that, however, chemical reactions take place all the time – even naturally – turning one thing into another. For example, soap is the result of combining a fat, like coconut oil, with a salt, like sodium hydroxide: two natural ingredients coming together to create a whole new item. The bottom line is that you should educate yourself on what sorts of ingredients you want to avoid and make informed purchasing decisions .

Please see for more information on chemicals to avoid.

The quick answer is ‘ NO.' The reason for this decision takes a little explanation.

Currently, there are no uniform standards in the United States or Canada to certify organic cosmetics. Certain individual states, like California, have created guidelines, but they aren't accepted everywhere. Canada hopes to have national regulations in place soon, but it's uncertain if manufactured products will be included.

Currently, products that are certified bear the United States Department of Agriculture (USDA) seal. This works well for foods, agriculture and livestock but doesn't take into account the various processing steps involved in sourcing, formulating, manufacturing and distributing cosmetic products. In effect, the USDA seal isn't applicable for color cosmetics. Color minerals used in color cosmetics can not be certified organic because they are not grown. Skin care lines without color can apply for USDA Certification and not surprisingly, certification is expensive. So we decided to wait until organic certification has been made applicable to color cosmetic products and standardized across the board before we proceed with it. We also must have a certifier that we feel establishes a very high standard of organic certification that truly rewards for quality like that which we have put into rms beauty products. We feel this quality lacks in other certifying agents.

Almost all of the ingredients in rms beauty products are certified organic (USDA and NOP) and are indicated as such on the label.

The nasty truth……....the USDA has now allowed GMO ingredients in a very low percentage in USDA labeled food and skin care. RMS Beauty allows NO GMO in our products.

The short answer is YES! For further explanation, keep reading.

First of all, let's start with the definition of genetically modified or GM. GM refers to the process of directly altering the structure and characteristics of genes. It involves taking the DNA from one organism, manipulating it in a lab, and introducing it into another organism's genome. This type of GMO (organism) is known as a transgenic organism. Plants could be manipulated with the intention of improving flavour or shelf-life, for example, or to be resistant to insects with the intention of improving yields.

While great in theory, there aren't any long-term studies of the impact of genetic modification on the plants themselves, or on humans, animals or the environment. None. There is anecdotal evidence, on the other hand, that GM products aren't harmless. As it stands now, most of the corn we eat and cotton we wear is genetically modified. Soybeans aren't far behind. You might be surprised to learn that most of the Vitamin E used in cosmetics also comes from a GM source. With a world-wide increase in food allergies, there's a strong possibility that playing with the DNA of our food is making us sick. And how do we control it? Seeds from GM crops are blown by the wind and carried by rivers to appear far from the fields in which they were initially planted, with the potential to take over. We're all part of a global experiment that we at rms beauty don't want to contribute to. That's why we chose non-GM ingredients for all of our products.


All products must be returned in unused condition in their original packaging within 30 days of the date your order was placed. RMS Beauty maintains the right to deny approval of a refund for products that are believed to have been previously used.

We are unable to accept returns of rms beauty within supplements, nail polish, gift sets or gift cards.

Returns must be pre approved by RMS Beauty. You can submit a return request here

Exchanges for products of equal value must be pre approved following the instructions for return authorization above. The return item must be received before the replacement item will be shipped.

RMS Beauty is not responsible for return shipping costs.

All returns and sales must be completed as separate transactions.

You may cancel your order at any time until your order has shipped. Once your order has shipped, it cannot be cancelled or refunded until it is returned to RMS Beauty.

All products must be returned in unused condition and in their original packaging. RMS Beauty maintains the right to deny approval of a refund for products that are believed to have been previously used.

You may return any unwanted items from your order within 30 days of the date your order was placed.


For international shipments, the recipient is considered the importer and may be subject to import taxes, duties and fees enforced by the destination country. We are unable to control or predict these charges. Customs policies vary widely from country to country; you should contact your local customs office for more information. When shipping overseas, customs clearance procedures can delay packages by up to 4 weeks. Orders placed through may also be subject to monetary conversion of US dollars to the currency of the country the order is being shipped to.

Orders containing nail polish can only be shipped via ground service. If you have nail polish in your cart, this is the only shipping option you will be given. Ground service is a longer transit time due to shipping restrictions stipulating that this product ship via ground transportation only. Please keep this in mind when considering your order transit time.

*Please note that nail polish can only be shipped within the continental US. If you have nail polish in your cart and no shipping methods are provided, please remove the nail polish from your cart and continue checkout.*


rms rewards is rms beauty’s free rewards program! earn swift points each time you place an order that can be used for exclusive perks, free products and discounts

It’s simple! You earn 1 point for every $1 spent (excludes the purchase of gift cards, taxes and/or shipping). Every 100 points can be redeemed as $5 off your purchase, but you can redeem any number of points at any time. Members can also earn extra points leaving product reviews and interacting on social media. Learn more about the RMSLoyalty program here.

please note - to earn and redeem points, sign in using your email address + password for the points to be applied

when you join rms rewards, you will automatically become a SWIFT I member! you then have the opportunity to become a SWIFT II member ($200-$499 spend) or a SWIFT I I I ($500+ spend)

your swift member status will be reset after 365 days from joining the program

Your total point balance will expire after 364 days of transactional inactivity on the account (no orders). You can still accumulate points through reviews and social engagements, but this does not count as transactional activity.

50 points per review, at the discretion of RMS Beauty. RMS Beauty reserves the right to decline to post a review, and therefore, to award no points for the review. Points will only be awarded on RMS Beauty-approved reviews for logged-in customers who have made a purchase on

The RMS Loyalty Program is provided by RMS Beauty, which is solely responsible for the Program operation. RMS Beauty reserves the right to change the terms or discontinue the Loyalty Program at any time without any notice. Program members will receive one point for every dollar spent (excludes the purchase of gift cards, taxes and/or shipping). Rewards (dollar credits) cannot be combined with any non–sale related promotional offer, credited to an account, redeemed for cash, or applied to past purchases. Rewards are valid for one use only. If the purchase total is less than the value of the Reward, the difference cannot be credited to any account or redeemed for cash/merchandise credit. No additional Rewards will be issued after program termination. Rewards may not be sold or otherwise bartered or transferred. Points are awarded on all of your purchases (net of returns and credits) made on . Points will not be awarded on gift card purchases; the redeemer of the gift card will be awarded points upon redemption of the gift card. Points cannot be used towards the purchase of a gift card or toward the purchase of a spa service. Point activity is detailed on your store receipts. In the event of a return/exchange of any eligible purchase that initially earned points, such points will be deducted automatically from the Account that was used for the eligible purchase. Points will be deducted at the same rate as they were earned. If RMS Beauty determines that a Program Member has abused any of the Program's privileges, fails to comply with any of the Program Terms, or makes any misrepresentation to RMS Beauty, RMS Beauty may, in its sole discretion, take such actions as it deems appropriate, including without limitation, suspending such Member's privileges under the Program, revoking any or all of the points in such Program Member's Account, and/or revoking the Program Member's membership in the Program, in each case, with or without advance notice to the Member and without liability to RMS Beauty.

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