
Rose-Marie Swift: The Originator Of Performance-First Clean Beauty
After battling with her own health issues and skin irritations as a result of the chemicals found in cosmetics at the time, master makeup artist Rose-Marie Swift was the first in the industry to set a high standard for performance and better ingredient choices in makeup and skincare. Her passion for truth in beauty inspired her to create her own products and launch RMS in 2009.

Ingredient Innovators Who Put Wellness First
As an artist-led brand that puts health and safety first, we are constantly inspired to maximize performance, while creating our own clean standards. Why? The United States currently bans only 30 ingredients from personal care products. At RMS, there are currently over 2,700 ingredients that we do not use.
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Herbs Infused in *Golden Simmondsia Chinensis (Jojoba) Seed Oil: *Calendula Officinalis (Marigold) Flower Extract, *Equisetum Arvense (Horsetail) Leaf Extract, *Hypericum Perforatum (St. John’s Wort) Flower Extract, *Curcuma Longa (Turmeric) Root Extract, *Hemidesmus Indicus (Country Sarsaparilla) Root Powder, *Withania Somnifera (Ashwagandha) Root Extract, *Glycyrrhiza Glabra (Licorice) Root Extract, *Olea Europaea (Olive) Leaf Extract.
Hand-selected by Rose-Marie, our proprietary blend of 9 adaptogenic herbs help to balance the skin, soothe, soften and hydrate.
Adaptogen herbs oxygenate the skin to help with circulation. Our proprietary blend includes Golden Jojoba, St. John's Wort, Horsetail, Marigold, Sarsaparilla, Turmeric, Ashwagandha, Licorice root, and Olive leaf. This blend of oils and herbs are phenomenal to help soothe sensitive skin.
How We Source It
We create our proprietary adaptogenic herbs in-house using jojoba oil as the base. We source the organic herbs and create the extracts ourselves.
Why We Love It
Deeply nourishes and balances the skin while boosting radiance. The nutrient-rich adaptogenic herbs oxygenate the skin and promote circulation.
Certifications
* CERTIFIED ORGANIC
Products that include Adaptogenic Herbal Blend
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Carthamus Tinctorius (Safflower) Flower Extract, Hibiscus Sabdariffa Flower Extract
A blend of hibiscus and safflower, known to help promote healthy hair growth.
Products that include Botanical Complex
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Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla
Rich in vitamins and antioxidants that protect skin while helping to retain optimal moisture.
Products that include Candelilla Wax
*Ricinus Communis (Castor) Seed Oil
Rich in fatty acids, castor seed oil is an excellent skin protector, with natural analgesic properties. You’ll find it replaces petroleum commonly used in traditional beauty. Castor seed oil also works as an emollient, forming a protective layer over the skin to help soothe and keep moisture in.
Certifications
* CERTIFIED ORGANIC
Products that include Castor Seed Oil
Ubiquinone (CoQ10)
This energizing antioxidant skin compound helps protect and improve the appearance of tired looking skin caused by everyday environmental pollutants.
Why We Love It
CoQ10 is found naturally in the body and in some of the foods we eat. CoQ10 can help support your skin’s natural self-renewal process, which can aid in reducing the appearance of sunspots and improve your skin’s overall tone.
Products that include CoQ10
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Solanum Melongena (Eggplant) Fruit Extract
Helps improve the skin barrier
Products that include Eggplant Fruit Extract
Mica
A natural mineral in a light-reflecting, fine powder form that creates a lustrous finish.
Products that include Ethically Sourced Mica
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Hyaluronic Acid Sodium Hyaluronate
This is the ultimate skin hydrator. It’s what our bodies produce naturally to moisturize skin.
Products that include Hyaluronic Acid
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Water, glycerin, Sorbitan Oleate Decylglucoside Crosspolymer
This advanced gel-to-powder technology creates a lightweight, bouncy texture that glides on smooth and provides long-lasting multi-dimensional color.
Products that include Gel2Powder Clean Technology
Chenopodium Quinoa Seed Extract, Niacinamide, Pisum Sativum (Pea) Extract
A complex of natural peptides including Quinoa Seed Extract, Niacinamide and Pea Extract that boosts radiance and brightens skin tone.
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Terminalia Ferdinandiana (Kakadu Plum) Seed Oil
One of the most natural and stable forms of Vitamin C, this superfruit has a great source of antioxidants to help plump, brighten, and nourish the skin. It contains the highest levels of natural Vitamin C of any oil in the world (50 times more than an orange!). Vitamin C is notorious for supporting collagen and elastin in your skin to keep it looking firm and youthful by reducing the appearance of fine lines and wrinkles.
How We Source It
Kakadu Plum, also known as Gubinge or Billygoat Plum, is a nutrient-rich fruit from northwestern Australia. It is not a very well known oil, but gaining in popularity due to its extremely beneficial properties -- Vitamin C being the highest.
Products that include Kakadu Plum
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Mangifera Indica (Mango) Seed Oil
Extracted from the pit of a mango, mango seed oil is an excellent moisturizer that is rich in natural fats and antioxidants to help hydrate dry skin.
How We Source It
This oil is extracted from the pit of a mango.
Why We Love It
Mango seed oil is an excellent moisturizer that is rich in natural fats and antioxidants to help hydrate dry skin and lips.
Products that include Mango Seed Oil
Limnanthes Alba (Meadowfoam) Seed Oil
A naturally antioxidant-rich and plush emollient that protects, conditions and softens skin and lips.
How We Source It
This oil is extracted from the seeds of a flowering plant common in California and other temperate climates.
Why We Love It
A naturally antioxidant-rich and plush emollient that protects, conditions and softens skin creating the perfect base for makeup application.
Products that include Meadowfoam Seed Oil
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Chenopodium Quinoa Seed Extract
A natural and sustainable plant source, this innovative ingredient helps to smooth and firm the skin
Products that include Natural Peptide Quinoa Extract
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Aloe Barbadensis Leaf Extract
Rich in antioxidants and vitamins, it helps soothe, moisturize and smooth the appearance of the skin
Products that include Organic Aloe
*Beeswax/Cera Alba/Cire d'abeille
Rich in vitamins and antioxidants, organic and ethically sourced to protect skin while helping to retain optimal moisture.
How We Source It
Ethically sourced, organic beeswax.
Why We Love It
Rich in vitamins and antioxidants, organic and ethically sourced to protect skin while helping to retain optimal moisture.
Certifications
* CERTIFIED ORGANIC
Ethically sourced, organic beeswax.
Products that include Organic Beeswax
*Salvia Hispanica (Chia) Seed Oil
Rich in omega-3 fatty acids, chia seed is ultra-nourishing and helps hydrate, strengthen, firm and smooth. Chia seed oil is also full of linoleic acid with antioxidant properties that make it great for protecting your skin against environmental stressors.
How We Source It
Chia seed oil is extracted from chia seeds and is full of linoleic acid.
Why We Love It
Rich in omega-3 fatty acids, chia seed is ultra-nourishing and helps hydrate, strengthen, firm and smooth. Chia seed oil is also full of linoleic acid with antioxidant properties that make it great for protecting your skin against environmental stressors.
Certifications
* CERTIFIED ORGANIC
Unrefined
Products that include Organic Chia Seed Oil
*Theobroma Cacao (Cocoa) Seed Butter
Cocoa seed butter is packed with vitamin E, one of the most skin-beneficial vitamins available. Also rich in antioxidants and fatty acids, it fights free radicals as it deeply nourishes and conditions both skin and hair.
How We Source It
The cocoa butter sourced by RMS is organic and cold-pressed to preserve it in its true, unrefined state. Extracted from the beans of the cocoa tree, cocoa seed butter literally melts onto the skin, making it a great inclusion in products like our Liplights Cream Lip Gloss, UnCoverup Concealer, Lip2Cheek, and more
Why We Love It
Cocoa seed butter is packed with vitamin E, one of the most skin-beneficial vitamins available. Also rich in antioxidants and fatty acids, it fights free radicals as it deeply nourishes and conditions both skin and hair.
Certifications
* CERTIFIED ORGANIC
Products that include Organic Cocoa Seed Butter
*Camellia Sinensis (Green Tea) Leaf Extract
An antioxidant that soothes and helps defend against free radicals
Why We Love It
An antioxidant that soothes and helps defend against free radicals
Certifications
* CERTIFIED ORGANIC
Products that include Organic Green Tea Extract
*Simmondsia Chinensis (Jojoba) Seed Oil
Rich in antioxidants, jojoba oil mimics the natural molecular structure of the oils found in healthy human skin to allow for easy absorption of nourishing skin benefits, while creating a protective barrier from environmental stressors and free radicals.
How We Source It
Harvested in the Southwest of the US, we extract our jojoba oil from the beans of the Simmondsia Chinensis (jojoba) plant through a cold press process. What’s special about this process is that it does not use intense heat or chemical solvents, which allows for the nutrients to be preserved for the highest quality ingredients possible.
Why We Love It
Jojoba oil is the closest match to our skin’s natural oil, sebum, which means it is easily and rapidly absorbed by the skin, never leaving it greasy. Mimics the natural molecular structure of the oils found in healthy human skin. This allows for easy absorption whilst encouraging the skin to naturally balance its own oil production.
Jojoba oil isn’t actually an oil, but a wax ester. It’s incredibly good for even the most sensitive skin types.
Creates a protective barrier from environmental stressors and free radical damage.
Certifications
* CERTIFIED ORGANIC
Products that include Organic Jojoba Oil
*Cocos Nucifera (Coconut) Oil
Meticulously extracted from fresh coconuts without using heat or chemical solvents, our rich, certified organic raw coconut oil moisturizes, protects and soothes the skin.
Certified organic, unrefined raw coconut oil is an excellent moisturizer that helps soften and soothe the skin. Our coconut oil is cold centrifuge and 100% guaranteed raw. Coconut oil is the richest source of lauric caprylic acid (approx. 65%) which is also found in breast milk. This grade of coconut oil helps get rid of impurities on the skin.
How We Source It
We extract our coconut oil from fresh coconuts from Thailand without the use of heat or chemical solvents preserving its natural vitamin E, antioxidants and enzymes. This technique ensures the quality of our coconut oil superior over store bought coconut oils. Many oils, when refined due to heat processing (including cold pressing), are stripped of their antioxidants and other beneficial properties. For that reason alone, refining any oils can be a very tricky process. We avoid these refined oils at all costs.
Why We Love It
The highest grade coconut oil on the market:
RMS Beauty coconut oil is meticulously harvested in Thailand from fresh coconuts using a cold centrifuge method - which keeps the unique nutrient profile intact.
RMS coconut oil contains one of the highest levels of lauric and caprylic acid found in nature - the highest being human breast milk.
Hydrating, repairing and nourishing for the skin due to its high levels of Vitamin E.
Certifications
* CERTIFIED ORGANIC
Non-Comedogenic
100% guaranteed raw
Products that include Organic Raw Coconut Oil
*Butyrospermum Parkii (Shea) Butter
Originating from the seeds of the African karite tree, unrefined organic shea butter is a rich moisturizing butter known for long lasting, ultimate hydration.
How We Source It
Extracted from the seeds of the karite tree which is native to Africa, shea butter contains natural fats, oils, and waxes that help moisturize and condition the skin.
Why We Love It
Unrefined, organic shea butter contains natural fats, oils, and waxes that help moisturize and condition the skin.
Certifications
* CERTIFIED ORGANIC
Unrefined
Products that include Organic Shea Butter
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Oligopeptide-2
Helps to strengthen, redensify and nourish for healthier-looking, fortified lashes
How We Source It
Use tabs to highlight unique features, sizing information, or other sales information.
Why We Love It
Helps to strengthen, redensify and nourish for healthier-looking, fortified lashes
Products that include Pro Peptide
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*Rosa Canina (Rosehip) Seed Oil
Naturally packed with skin beauty essentials: vitamins, antioxidants, and essential fatty acids, Rosehip Oil helps firm and brighten skin while leaving it feeling supple and soft.
Rosehip oil is loaded with retinoic acid, Vitamin C, and essential fatty acids that help firm, brighten and even out the skin. Rosehip Oil is beloved for a ton of benefits - two being its hydrating and anti-aging benefits. It supercharges your skin's cell renewal and increases elasticity which helps skin become more smooth, firm and youthful looking.
How We Source It
Rosehip oil is cold pressed from the fruit and seeds of the rose plant. What’s special about this process is that it does not use intense heat or chemical solvents, which allows for the nutrients to be preserved for the highest quality ingredients possible.
Why We Love It
Rosehip oil is loaded with retinoic acid, Vitamin C, and essential fatty acids that help firm, brighten and even out the skin. Rosehip Oil is beloved for a ton of benefits - two being its hydrating and anti-aging benefits. It supercharges your skin's cell renewal and increases elasticity which helps skin become more smooth, firm and youthful looking.
Certifications
* CERTIFIED ORGANIC
Products that include Rosehip Seed Oil
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Silica
Diffuses light and absorbs oil
How We Source It
Our silica is an amorphous, non-crystalline form, which is safe for use in cosmetic products. We do not use synthetic silica, which has a very extreme flashback
Why We Love It
Synthetic silica isn’t a good or desirable ingredient in your skin care. However, RMS uses natural silica in our products because it is an excellent light-diffusing agent.
Certifications
Natural silica
Products that include Silica
*Helianthus Annuus (Sunflower) Seed Oil
Rich in essential fatty acids, antioxidants and Vitamin E, sunflower seed oil helps nourish and condition lashes
Why We Love It
Rich in essential fatty acids, antioxidants and Vitamin E, sunflower seed oil helps nourish and condition lashes
Certifications
* CERTIFIED ORGANIC
Non-GMO